Could it be...maybe..Westinghouse Digital Forms to Offer Digital Entertainment Products to U.S. Consumers
CITY OF INDUSTRY, Calif.--(BUSINESS WIRE)--Nov. 4, 2003 — New Venture Brings Venerable Westinghouse Brand into Digital Age Starting with LCD TVs
Media Contact :
Westinghouse Digital
Jeff Greenberg
(949) 653-0271
jgreenberg@westinghousedigital.com
Maples Communications
Pat Harriman or Mike Kilroy
(949) 477-0710
Westinghouse Digital Electronics today announced its formation and its dedication to offering the latest generation of digital entertainment devices under the world-famous Westinghouse brand.
Based in City of Industry, Westinghouse Digital is an independent, privately held company that will begin selling LCD TVs through consumer electronics retailers and other resellers, with several innovative digital entertainment product lines planned in 2004 for home, business and portable use.
"For over 100 years, the Westinghouse brand has represented the practical application of innovative technology to improve people's lives," said Douglas Woo, president of Westinghouse Digital. "We will deliver on the Westinghouse promise for American families in the 21st century by offering a wide range of consumer electronics products that enhance the enjoyment of digital entertainment.
"Consistent with the Westinghouse heritage, our products include enhanced feature sets, superior industrial design, and reliable and consistent product availability," Woo said. "In the future, we plan to further leverage these advantages by developing synergies between our products and digital media content as part of our value proposition to consumers."
Westinghouse Digital will be launching its line of LCD TVs this month to meet a growing demand for the crispness, clarity and convenient form factor of these flat-panel televisions.
"The worldwide LCD TV market is booming, with shipments expected to grow to more than 27.5 million units in 2007, up from three million in 2003," said Riddhi Patel, senior analyst with iSuppli/Stanford Resources, El Segundo, Calif. "The worldwide market will experience particularly strong growth, with LCD TV shipments rising at a compound rate of 101 percent from 2003 to 2007."
Patel said that customers are attracted to the LCD TV because of its "thin profile, light weight, and high-quality picture. With prices declining, LCDs are becoming an increasingly appealing alternative to traditional CRT-based TV sets."
Ranging in size from 15 to 30 inches, Westinghouse Digital LCD TVs enhance the digital entertainment viewing experience, delivering high contrast ratios, superior brightness, extensive color gamut, high resolution and fast response time for superior image quality. The wide viewing angle is ideal for enjoying the latest digital content, including HDTV and DVDs. Westinghouse LCD TVs also feature advanced picture-in-picture (PIP) capabilities including sizing and location, split screen, viewing up to 13 simultaneous channels, audio swap and mixed mode PIP split between a PC and TV.
The Westinghouse brand has a long and storied history in American business. Legendary inventor George Westinghouse founded the first Westinghouse company in 1886. By the turn of the century, the Westinghouse name began appearing on light bulbs in homes across the United States, and later on radios in the early 1920s. Today, 88 percent of U.S. consumers are familiar with the Westinghouse name. Many consumers recall the extensive line of Westinghouse refrigerators and other home appliances, and the famous slogan, "You can be sure...if it's Westinghouse."
Westinghouse Digital looks forward to contributing to the $3 billion in combined annual revenues from Westinghouse-brand products and services sold worldwide.
For more information about Westinghouse Digital and its products, please visit the company's Web site at www.westinghousedigital.com.
About Westinghouse Digital
Westinghouse Digital Electronics is extending the 100-year-old Westinghouse promise into the digital age through its commitment to offering products that are reliable, easy-to-use and deliver new entertainment experiences. Through superior technology and design, Westinghouse Digital offers consumers the best value in digital entertainment devices. With headquarters in City of Industry, Westinghouse Digital provides products through electronics resellers. Westinghouse Digital can be found at www.westinghousedigital.com.
