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'Superfood' is a marketing term, and in reality, the best diet is one that is balanced. But some foods stand out more than others for their sterling nutritional profile.

The superfood trend dates back almost a century, and may have all started with a banana. In the 1920s, the United Fruit Company ran a series of colorful ads on the health benefits of bananas, research detailing the benefits of bananas was published, and soon the tropical fruit became the first food labeled a superfood,
Some foods are so nutritious it may seem like they have superpowers but outside the marketing world, there actually is no such thing as a superfood — by scientific standards, at least.
Anna Brooks
By Anna BrooksMedically Reviewed by Lynn Grieger, RDN, CDCES
Reviewed: May 13, 2020
For proven health benefits, reach for greens and berries.
Everyday Health
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When you hear the word superfood, what comes to mind? A carrot in a cape? A nectarine with night vision?

Some foods are so nutritious it may seem like they have superpowers, but outside the marketing world, there actually is no such thing as a superfood — by scientific standards, at least. Despite the lack of evidence backing the touted health benefits of superfoods (in 2007, the European Union banned using "superfood" on labels that didn’t have a health claim, which was “clear, accurate, and based on scientific evidence”), that hasn’t slowed superfood sales. Between 2011 and 2015, there was a 202 percent increase in global sales of products marketed as “superfoods,” “superfruits,” or “supergrains,” according to the Mintel Global New Products Database.

The superfood trend dates back almost a century, and may have all started with a banana. In the 1920s, the United Fruit Company ran a series of colorful ads on the health benefits of bananas, research detailing the benefits of bananas was published, and soon the tropical fruit became the first food labeled a superfood, according to the Harvard T.H. Chan School of Public Health. More than 90 years later, bananas continue to be in the top three most imported fruits in the United States.