Lowell Farms Inc. (LOWLF)

[kahlua]

It’s way more nuanced than this tweet. The reality is that illicit is growing and will steal more and more share from inefficient over-taxed MSO’s who think their state line “moats” protect them and foolishly believe they can retain those fat wholesale and retail margins. Margins are already eroding and will continue for these guys. This is the reason for Lowell’s pivot and I expect the far more expensive Lowell smokes sku to be extraordinarily overshadowed by Lowell 35’s once they hit the market. This is a velocity game. Listening to George’s take on this industry you really do get a sense of just how battle tested California players are. Stealing share from the legal and illicit competition ain’t easy.