Saturday, February 10, 2007 10:59:32 AM
Not long ago, it was described as barbaric, human cockfighting, and was vilified by both the press and politicians. Today, mixed martial arts -- a combination of combat sports like judo, wrestling and boxing -- is one of the fastest growing entertainment attractions in the United States. With big-bucks television deals and product endorsements, mixed martial arts now generates as much money as blue-chip professional sports.
CNBC's Scott Wapner profiles Dana White, the no-holds-barred business brains behind the sport's biggest brand UFC. White -- who is described as a cross between George Foreman and Jack Welch -- had the vision to turn blood and guts into pure gold.
they also interviewed Randy Couture!!!
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