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Monday, 07/25/2022 8:38:09 AM

Monday, July 25, 2022 8:38:09 AM

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Santos said. “We don’t really look at our retail footprint as where we’re going to grow. We look more on the wholesale side.”

The company acts like a partner using its own stores to promote the brands of its partners while focusing on the wholesale and distribution side of the cannabis equation. Brands come over with their own brand architecture and TILT works with them to see what has to change to keep abreast of regulations. “It could be packaging, formulation, or form factor,” Santo said.

“What we do at TILT is basically give you the run of our cannabis assets. So we have facilities in Massachusetts, in Pennsylvania, in Ohio, soon-to-be in New York, where we’re able to provide the plant itself, operations, and also access to our entire sales team.”

An initial strategy used by many MSOs is to go out and buy brands. “The problem there is that it’s expensive to buy them, it’s expensive to maintain them, and you don’t always know if that brand is going to be that winning brand,” Santo explained.

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