Followers | 679 |
Posts | 141047 |
Boards Moderated | 36 |
Alias Born | 03/10/2004 |
Saturday, July 23, 2022 9:30:20 AM
By: TheStreet | July 23, 2022
• The streaming giant thinks its problem is its price point and competition, not its content.
Netflix has released its second-quarter earnings, and CEO Reed Hastings can console himself that at least it wasn’t as bad as the first quarter.
The streaming service lost 970,000 paid subscribers during the second quarter, which isn’t great. But the company had anticipated losing 2 million customers, so from its perspective, things could be worse. As a result, revenues rose, as we noted recently, 8.6% from last year to $7.97 billion.
For comparison’s sake, in Netflix’s (NFLX) first quarter of this year, it infamously lost 200,000 global subscribers, bringing its total subscriber number down to 221.64 million and losing an eye-popping 35% of its stock value and $7.93 billion in revenue originally projected by analysts.
In response, the company began a wave of layoffs, and had observers wondering if the company had hit a natural ceiling of customers and if it's time as the undisputed king of streaming had come to an end.
So while it’s likely too early to declare that the bleeding has stopped, Hastings referred to the total numbers in a recent investors call as “the less bad results."
Netflix Blames the Economy, Competition
No matter how bad the news, executives always have to put on a positive face to investors during earnings calls. So even when things aren’t going great, it’s their job to point out that things could be going a lot worse and there’s a plan in place to turn things around.
So Hastings did what he had to do, telling investors that the sky is the limit for the streaming world, and predicting “the end of linear TV over the next five, 10 years.”
Ted Sarandos, Netflix’s Co-Chief Executive Officer and Chief Content Officer, also did his best to project optimism, saying “Billions of people around the world love streaming TV and film, and we only serve a few hundred million of them.”
When asked why they’ve been bleeding subscribers, executives pointed to a number of factors.
Spence Neumann, Chief Financial Officer, attributes part of the loss to a recent bump in the price of subscriptions, saying “We always expect to see some slight elevated churn after price increases.” He also pointed to other “headwinds” that are getting in the way of subscriber growth, including “competition and some of these macroeconomic factors like higher inflation, as well as the invasion of the Ukraine and the knock-on effects around EMEA and other parts of the world. So, we're still kind of working through that.”
Netflix Makes a Big Bet
Netflix seems to be of the strong opinion that its new advertising supported tier will be the panacea it’s looking for, saying that it will make the service more accessible to people, while also driving revenue.
Interestingly, when discussing the advertising supported tier, earnings call interviewer Doug Anmuth of J.P. Morgan raised the question of whether “Netflix needs to renegotiate deals perhaps with content providers to monetize through advertising,” in terms of licensing content, as well as if “Netflix needs to renegotiate deals perhaps with content providers to monetize through advertising.”
In other words, in order to get access to the catalog of classic films and TV shows that Netflix built its brand on, and which are increasingly migrating over to the various streaming services that media companies are now building around their intellectual property, such as Paramount+ (PARA) and Comcast’s (CMCSA) Peacock, will Netflix have to cut companies such as Peacock in on their advertising revenue in order to continue to be able to stream, say, episodes of “Cheers?”
In response, Sarandos notes it’s possible that some content will only be available on advertising-supported tiers, saying “we will clear some additional content, but certainly not all of it.”
But perhaps sharing some ad revenue to help build its catalog back up is the company’s best bet. Inflation and increasing competition from streaming services such as Disney+ (DIS) are doubtlessly big contributors to Netflix’s loss of customers.
But to take the earnings call at face value, none of the executives seem to realize, or are willing to admit, that a big part of the problem is that the company just doesn’t have enough stuff that people want to watch, and that it’s approach of making a lot of stuff, some good, most forgettable, has run its course.
As we've previously noted, Netflix just makes too many bad shows, and quantity is not better than quality.
A strategy rethink seems badly needed. But does Netflix realize this?
Read Full Story »»»
DiscoverGold
Information posted to this board is not meant to suggest any specific action, but to point out the technical signs that can help our readers make their own specific decisions. Caveat emptor!
• DiscoverGold
Recent NFLX News
- U.S. Index Futures Surge While Wall Street Eyes Rebound on Earnings Focus, Oil Prices Slip • IH Market News • 04/22/2024 12:09:47 PM
- Nasdaq, S&P 500 Extend Losing Streaks On Tech Weakness But Dow Advances • IH Market News • 04/19/2024 08:32:14 PM
- Futures Pointing To Roughly Flat Open After Israel Retaliates Against Iran • IH Market News • 04/19/2024 01:15:30 PM
- Paramount’s Shares Surge Following Sony and Apollo’s Joint Bid; ISS Backs Berkshire Hathaway Director Re-election, and More • IH Market News • 04/19/2024 11:31:22 AM
- Nasdaq, S&P 500 Extend Losing Streaks To Five Days • IH Market News • 04/18/2024 08:40:13 PM
- Netflix Set to Unveil Q1 2024 Earnings Amid Subscription Growth and Rumors of Price Increases • IH Market News • 04/18/2024 12:27:18 PM
- U.S. Futures Rebound Amid Global Market Fluctuations, Oil Prices Decline • IH Market News • 04/18/2024 11:15:03 AM
- TSMC Revenue Rises 13% in Q1, Alcoa Exceeds EBITDA Expectations Despite Loss, and More Earnings News • IH Market News • 04/18/2024 11:14:18 AM
- Costco Increases Dividend by 14%, Meta Introduces ‘Artemis’ AI Chip, and More News • IH Market News • 04/11/2024 11:24:54 AM
- Netflix to Announce First Quarter 2024 Financial Results • PR Newswire (US) • 03/15/2024 04:00:00 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 03/05/2024 12:59:55 AM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 03/05/2024 12:59:44 AM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 03/05/2024 12:59:31 AM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 03/05/2024 12:59:20 AM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 03/05/2024 12:59:04 AM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 03/05/2024 12:58:49 AM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 03/05/2024 12:58:27 AM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 03/05/2024 12:58:16 AM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 03/05/2024 12:58:03 AM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 03/04/2024 09:36:16 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 02/29/2024 12:26:04 AM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 02/29/2024 12:24:49 AM
- Form 144/A - Report of proposed sale of securities: [Amend] • Edgar (US Regulatory) • 02/28/2024 10:54:49 PM
- Form 144 - Report of proposed sale of securities • Edgar (US Regulatory) • 02/27/2024 09:28:57 PM
- Form 144 - Report of proposed sale of securities • Edgar (US Regulatory) • 02/27/2024 05:49:08 PM
NanoViricides Reports that the Phase I NV-387 Clinical Trial is Completed Successfully and Data Lock is Expected Soon • NNVC • May 2, 2024 10:07 AM
ILUS Files Form 10-K and Provides Shareholder Update • ILUS • May 2, 2024 8:52 AM
Avant Technologies Names New CEO Following Acquisition of Healthcare Technology and Data Integration Firm • AVAI • May 2, 2024 8:00 AM
Bantec Engaged in a Letter of Intent to Acquire a Small New Jersey Based Manufacturing Company • BANT • May 1, 2024 10:00 AM
Cannabix Technologies to Deliver Breath Logix Alcohol Screening Device to Australia • BLO • Apr 30, 2024 8:53 AM
Hydromer, Inc. Reports Preliminary Unaudited Financial Results for First Quarter 2024 • HYDI • Apr 29, 2024 9:10 AM