Followers | 689 |
Posts | 143817 |
Boards Moderated | 35 |
Alias Born | 03/10/2004 |
Friday, July 01, 2022 1:24:03 PM
By: TheStreet | July 1, 2022
• This throwback will excite fans who fondly remember cereals from their childhoods.
Everybody loves cereal, so who wouldn't love a cereal-scented candle? Brands like Altar'd State and Homesick have made candles that smell like cereal and have fake cereal pieces in the wax of the candle to make it look like an actual bowl of cereal. The cereal candle trend originated back in 2021 on TikTok, when creators were creating their own cereal candles from home.
Now Target (TGT) has decided to get into the mix, and with nostalgia being as strong of a motivator as it is, this new series may just be a home run.
What Is Target's Newest Collaboration?
This time, General Mills (GIS) and Target have teamed up to create a line of cereal candles for fans of classic cereals. They have chosen four popular cereals to base their candles on: Cinnamon Toast Crunch, Lucky Charms, Trix, Cocoa Puffs, and Honey Nut Cheerios.
Each candle can be purchased separately or as part of a set: one candle is a single wick with the brand's logo on the front of the jar, and the second half of the set is a three-wick candle in a tin that looks exactly like a box of that cereal.
The single wick 4oz novelty candle is $5, and the three-wick 11oz candle is $10. To buy all of the candles from each brand of cereal would cost you $75. They also come in a three-piece gift set for $15.
The candles also smell like their flavors -- cereal fans will love that the Cinnamon Toast Crunch candle smells like cinnamon and the Honey Nut Cheerios candle will remind them of eating a bowl of the classic cereal.
How Does this Unique Collaboration Benefit Target?
Nostalgia is a safe play for just about any business. Consumers want to be reminded of their childhood and immersed in their past with products that bring back good memories. With this collaboration, Target is taking cereals that people have enjoyed since the '80s and making customers excited about a Lucky Charms candle.
Companies have seen great success with products that remind customers of their childhood. For example, the formerly discontinued Cheez Balls from Hormel Foods-owned (HRL) Planters were brought back for good in 2019 and sold out quickly after the announcement.
Target also collaborated with Netflix NFLX for the launch of its fourth season to launch a "Stranger Things" product line, from posters to t-shirts.
Cereal-themed brand collaborations have been extremely popular in the last few years. In May 2022, Crocs (CROX) and General Mills collaborated to create cereal-inspired Crocs. The Crocs were each colored to match the cereals they were themed after, including Cinnamon Toast Crunch, Trix, Honey Nut Cheerios, and Cocoa Puffs.
General Mills' efforts are clearly working in its favor, too. Since the collaboration came out, General Mills' stock went up by 8.7% and shares have risen from $70.29 to $75.82. In addition, General Mills' reported in its last earnings call that it had boosted its quarterly dividend, even in the face of inflation and supply chain issues rocking the U.S. economy.
Read Full Story »»»
DiscoverGold
Information posted to this board is not meant to suggest any specific action, but to point out the technical signs that can help our readers make their own specific decisions. Caveat emptor!
• DiscoverGold
Recent TGT News
- Form 8-K - Current report • Edgar (US Regulatory) • 09/19/2024 10:37:05 AM
- Target Names Jim Lee Chief Financial Officer • PR Newswire (US) • 09/19/2024 10:30:00 AM
- Target Corporation Declares Regular Quarterly Dividend • PR Newswire (US) • 09/18/2024 10:30:00 AM
- Microsoft Boosts Share Buyback, Raises Dividends by 10%, Intel Secures Chip Deal with Amazon • IH Market News • 09/17/2024 10:40:35 AM
- Target Brings Holiday Magic with More Savings Across Largest Holiday Assortment Ever • PR Newswire (US) • 09/16/2024 10:01:00 AM
- Hapbee Expands Retail Distribution with Target Stores • GlobeNewswire Inc. • 09/12/2024 01:00:00 PM
- Target Announces Limited-Edition Collection for Pets and Pet Lovers • PR Newswire (US) • 09/09/2024 11:00:00 AM
- Form 8-K - Current report • Edgar (US Regulatory) • 09/06/2024 05:14:15 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 09/03/2024 09:04:07 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 09/03/2024 08:59:18 PM
- Form FWP - Filing under Securities Act Rules 163/433 of free writing prospectuses • Edgar (US Regulatory) • 09/03/2024 07:46:48 PM
- Form 424B2 - Prospectus [Rule 424(b)(2)] • Edgar (US Regulatory) • 09/03/2024 12:31:08 PM
- Form 144 - Report of proposed sale of securities • Edgar (US Regulatory) • 08/30/2024 04:16:09 PM
- Form 10-Q - Quarterly report [Sections 13 or 15(d)] • Edgar (US Regulatory) • 08/30/2024 03:54:48 PM
- Form 3 - Initial statement of beneficial ownership of securities • Edgar (US Regulatory) • 08/29/2024 08:32:43 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 08/28/2024 08:23:27 PM
- Form 144 - Report of proposed sale of securities • Edgar (US Regulatory) • 08/27/2024 05:47:26 PM
- Form 144 - Report of proposed sale of securities • Edgar (US Regulatory) • 08/26/2024 03:56:08 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 08/23/2024 08:14:25 PM
- Form 144 - Report of proposed sale of securities • Edgar (US Regulatory) • 08/22/2024 08:23:32 PM
- U.S. Futures Steady Ahead of Fed Minutes, Oil Prices Stabilize • IH Market News • 08/21/2024 12:15:28 PM
- ZTO Express Sees 10.1% Revenue Growth, Keysight Technologies Stock Rises 10%, and Latest in Earnings • IH Market News • 08/21/2024 12:13:43 PM
- Form 8-K - Current report • Edgar (US Regulatory) • 08/21/2024 11:30:22 AM
- Target Corporation Reports Second Quarter Earnings • PR Newswire (US) • 08/21/2024 10:30:00 AM
- Target Corporation to Webcast 2nd Quarter Earnings Conference Call on Wednesday, August 21, 2024 • PR Newswire (US) • 08/20/2024 12:00:00 PM
VHAI - Vocodia Partners with Leading Political Super PACs to Revolutionize Fundraising Efforts • VHAI • Sep 19, 2024 11:48 AM
Dear Cashmere Group Holding Co. AKA Swifty Global Signs Binding Letter of Intent to be Acquired by Signing Day Sports • DRCR • Sep 19, 2024 10:26 AM
HealthLynked Launches Virtual Urgent Care Through Partnership with Lyric Health. • HLYK • Sep 19, 2024 8:00 AM
Element79 Gold Corp. Appoints Kevin Arias as Advisor to the Board of Directors, Strengthening Strategic Leadership • ELMGF • Sep 18, 2024 10:29 AM
Mawson Finland Limited Further Expands the Known Mineralized Zones at Rajapalot: Palokas step-out drills 7 metres @ 9.1 g/t gold & 706 ppm cobalt • MFL • Sep 17, 2024 9:02 AM
PickleJar Announces Integration With OptCulture to Deliver Holistic Fan Experiences at Venue Point of Sale • PKLE • Sep 17, 2024 8:00 AM