iFinix to Target Retail Investor Market
2007-02-09 11:29 ET - News Release
JAMAICA, NY -- (MARKET WIRE) -- 02/09/07
iFinix Corporation (PINKSHEETS: INXR) is pleased to announce that the development of the eFinix system is nearing completion and will be available to the public in the near future. The company (in conjunction with their marketing and advertising firm Ed Yeaker Associates) has determined that the forthcoming advertising campaign should channel all of its resources to launch the eFinix system into the homes and offices of the individual investor. This decision was based on the company's belief that, by drawing from its proprietary technology currently found in Phoenix Pro, the eFinix system will be superior to any other system available in the same price range. eFinix, a web-enabled tool, will maintain many of the robust features of Phoenix Pro, and provide complete market information, charting, technical analysis and level II market quotes to the investor at lower prices than the competition.
In the ensuing weeks the company will be conducting a survey of its shareholders in order to get suggestions from "the trenches" of enhancements and functions that the investor community would like to see added to the product suite. The logistics of this survey are currently being worked out. iFinix will post the results in a press release.
Chairman Dhruvnanand Budhu stated, "We are looking forward to the roll out of the eFinix product in order to fill the void left open by similarly priced products available to the individual investor. We believe this underserved market will be the primary source of significant revenue growth for our company over the next twelve months."
C.E.O Douglas Hugh Spadaro added, "We are particularly excited about the innovative ad campaign being crafted by the Ed Yeaker team and the belief that our best strategy is to target the retail investor marketplace. Additionally, we are designing a pre-launch promotional program to offer certain benefits to iFinix shareholders who subscribe to and/or refer subscribers to the eFinix product, the details of which will be made public shortly. Also, I would like to take this opportunity to thank our shareholders for their continued support, encouragement and suggestions."
About iFinix:
iFinix is a diversified information technology services and solutions company. Our people combine expertise in systems integration, outsourcing, infrastructure, server technology and consulting with precision thinking and relentless execution to help clients. iFinix is a leading global provider of financial and business information to professionals and active individual investors. Building on a 20-year legacy of delivering time-sensitive financial information, Phoenix Provides streaming, real-time market data, news and analytics. The company's suite of products includes Phoenix Pro, the Phoenix Market Scanner, Phoenix Analyst and efinix.
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