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>>> Microphyt Opens US Subsidiary


Happi.com

3-12-21

https://www.happi.com/contents/view_breaking-news/2021-03-12/microphyt-opens-us-subsidiary/


Focuses on growing the company’s customer base in North America.

Ilya Zhivkovich, chief business officer of Microphyt, will assume responsibilities for managing Microphyt Inc. in the US.

Microphyt France, a leader in microalgae-based natural bio-actives for nutrition and personal care industries, has announced a new US subsidiary, Microphyt Inc. With sales and marketing offices located in Massachusetts and in Pennsylvania, Microphyt Inc. will focus on growing the company’s customer base in North America.

Ilya Zhivkovich, chief business officer of Microphyt, will assume responsibilities for managing Microphyt Inc. Zhivkovich has more than 25 years’ experience in global sales, marketing and general management positions across food and nutrition. He also has an extensive track record of developing and executing Go-To-Market strategies for innovative high value, scientifically-backed products.

First Partnership

To accelerate the launch of its cosmetic ingredients portfolio in the US, Microphyt Inc has reached an agreement with Premier Specialties for promotion and distribution.

“Microphyt is excited to partner with Premier Specialties. We are confident that Premier’s vast and long-standing relationships within the personal care industry combined with Microphyt’s robust innovation pipeline will yield new solutions for brands and consumers passionate about science-based, natural, sustainably-produced bio-actives from micro-algae,” Zhivkovich commented.

"Partnering with Microphyt expands Premier's natural cosmetic offer to include unique microalgae bioactives; creating advances in skincare science using green technology," Francesca Muia, VP Natural Cosmetics Division, Premier Specialties, added.

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