Ayujoy Herbals Ltd. (AJOY)

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$AJOY Ayujoy Herbals Ltd. and Anthea, Inc. Announce Product Sourcing and Marketing Collaboration

https://www.globenewswire.com/news-release/2022/05/31/2453205/0/en/Ayujoy-Herbals-Ltd-and-Anthea-Inc-Announce-Product-Sourcing-and-Marketing-Collaboration.html

Berlin, Germany, May 31, 2022 (GLOBE NEWSWIRE) --

Partnership leverages product sourcing expertise of both entities
Rockville, MD based Anthea Inc., will market products to big-box retailers
First Product, MAG Mountain magnesium water already in shelves of more than fifty brick and mortar locations
Collaboration will help launch Ayujoy’s herbal products in big box retail
Ayujoy Herbals Ltd (OTC Pink: AJOY), an herbal supplement company, announced today that it has executed a collaboration agreement with Rockville, MD based Syaala, LLC. Under this agreement, Syaala and Ayujoy will jointly source healthy snacks, drinks and herbal supplements for supply to various big box retailers and convenience stores in the United States.

MAG Mountain magnesium water has already been introduced in over fifty 7-Eleven stores in California, with plans to introduce it in more locations over the coming months.

“We are delighted to enter into a partnership with Ayujoy and use their expertise in sourcing new and exotic health products from Europe and Asia” said Srilatha Namburi, CEO of Anthea Inc. “Ayujoy’s commitment to quality within the health product space and eye-catching branding will help set us apart in a fiercely competitive landscape. We look forward to sharing their strong product vision and commitment to quality, with big-box retail, while also building an incredibly sustainable revenue channel for the joint venture.”

“We are extremely excited about our collaboration with Anthea Inc. Partnering our product knowledge and commitment to product quality with Anthea’s deep marketing and branding experience is a powerful combination which strengthens the foundations of Ayujoy and gives us a bright outlook for the future. It will also help us launch our quality herbal supplements in big-box retail and drive growth. While we are extremely excited with this entry into brick and mortar retail, we believe that this is the first step to making Ayujoy a strong, viable and sustainable brand.” said Suyogi Gessner, CEO of Ayujoy Herbals Ltd.