Singing Machine Company Inc (MICS)

[NobleRoman]

I went to a third WalMart this weekend. Same thing: Disheveled. Same exact 3 colored microphones are empty. Imposters sitting on our shelves.

It seems too much of a coincidence. I get the feeling they may have supply challenges since it's the same 3 colored microphones in Rada's first picture that are missing. It's a little disheartening to see 4 ft. devoted to us so sloppy on 3 samples in Houston. All the same with some brand in our space that doesn't belong. Then on another isle, you have different brands bunched together. More organized though. I feel like we should be in 4 ft space next to the competition so people can not be deceived. Depending on where they are in the store, I would stop at the Karaokes I find. So whoever I find first, I'd think that's it. That's my entire selection. Why would I think a different Karaoke brand would be on another isle?

At the same time, it could work in reverse. I can't say that either is a better location than the other. It's kinda crappy that 3 samples though show disheveled arrangement and missing sku numbers. Annoying. Supply problems is my gut instinct since it's a tri-fecta on the same sku numbers.

Still, it's a net positive. But really needs to serious attention.