Chinasoft International Ltd (CFTLF)

[StockpickerCAPC]

Twice in a year, Fenxiangpinke won another nearly 100 million yuan strategic investment from Chinasoft International.

Source
https://finance.sina.com.cn/tech/2022-05-25/doc-imizirau4666686.shtml

May 25, 2022 10:19 Hunting Cloud

Today, Fenxiangpinke announced that it has obtained a strategic investment of nearly 100 million yuan from Chinasoft International. This is the new investment of Fenxiangpinke within one year after the investment from CDH Baifu in May 2021. It is also a new investment after Kingdee International. The capital and resource support of round industry investors.

Since the outbreak of the new crown epidemic, the growth of enterprises has shifted from a market dividend model to a lean operation model. Various industries rely on cloud CRM to achieve digital and intelligent marketing upgrades and show a strong growth trend. According to Luo Xu, founder and CEO of FenShare, FenShare, which is positioned as a connected CRM, relies on a high-productivity PaaS platform, a CRM that integrates marketing, sales, and service, as well as in-depth industry solutions and unique help. The ability of customers to connect upstream and downstream enterprises has maintained a good growth momentum in the past two years. In the face of repeated epidemics from January to April 2022, Fenxiang sales customers still maintained an exceeding-expected growth against the trend.

Luo Xu believes, "At present, there are uncertain pressures in the growth of enterprises in various industries, and the macro and micro environment will further catalyze the accelerated development of the SaaS CRM industry. Facing such challenges and opportunities, we are fully prepared. It is our mission and responsibility to empower more enterprises under heavy pressure and help them improve their efficiency and growth.”

Chen Yuhong, Chairman of the Board of Directors of Chinasoft International, said that CRM is the largest enterprise application platform other than ERP. It is the starting point and working interface for enterprises to focus on customers and integrate various resources to serve customers. tool. With its excellent product concepts and mature product capabilities, Fenxiangpinke has become a leader in the domestic SaaS CRM field, adhering to the core value of "defining success with customer success", and its product capabilities and service quality have won the trust of many well-known enterprises in the industry. Chinasoft International has always been committed to providing high-quality services to customers, and it has a strong strategic synergy with the concept of selling customers. After this round of investment, Chinasoft International will help Fenxiang Sales in sales, delivery, channel ecology and other links, and at the same time cooperate in the field of medium and large customer service to achieve strong alliances and jointly promote the sustained and healthy growth of related businesses.

Miao Le, an investor in CPE Yuanfeng Capital, said that with the deepening development of the industrial Internet, the enterprise operation will further develop in an ecological development trend. Brand new requirements are raised. Since 2016, Fenxiangpinke has put forward the concept of connected CRM, and is committed to the construction of CRM platform capabilities and upstream and downstream business connection capabilities. Trusted and recognized by more than 5,000 large and medium-sized enterprises such as Zhende Medical and Op Lighting. CPE Yuanfeng Capital has always been optimistic about the future of China's SaaS CRM, and optimistic about the sales of customers.

2022 is the starting point of a new decade for Fenxiang Sales, Luo Xu said: "Facing the new decade, we will establish 'customer success to define success' as the company's core value, around this value, product capabilities, industry service capabilities and Open ecological construction will become the focus of our future development."

In terms of products, Fenxiang Sales will continue to improve the platform, integration, industry and upstream and downstream business connection capabilities, and at the same time strengthen the construction of open platforms and data integration platforms, so as to better realize the integration with various heterogeneous systems within customers. Connect and merge. On the three major ecological platforms of DingTalk, Enterprise WeChat and Feishu, Fenxiangpinke is gradually implementing full-featured products to meet the digital marketing needs of enterprise users on different ecological platforms. At the same time, in order to meet the needs of international customers and Chinese enterprises to go overseas, Fenxiangpinke has completed the deployment of overseas data centers and the internationalization of products.

In terms of industry strategy, Fenxiangpinke will deepen the perfection of products in various sub-sectors of large manufacturing, fast-moving consumer goods, agriculture and animal husbandry, and high-tech enterprise service industry, and improve the professional ability of solutions and service capabilities.

The key points of the ecological strategy include channel ecology, implementation delivery ecology and customer success service ecology. FunShare will adhere to the concept of partner success, and take advantage of the unique business model of "integration of direct sales channels and integration of partners' self-management". Strategic partner resources such as Chinasoft International and Kingdee International have deployed future-oriented ecological development capabilities.

Luo Xu said that China's SaaS development has lasted for more than ten years, and the industry has entered an era of value competition. In this era, a good company that can continue to create value for customers and has dual engines of its own strength and ecological advantages will surely usher in a golden period of contrarian development. Fenxiangpinke always adheres to looking from the outside inward, insists on the continuous improvement of product capabilities and marketing service capabilities, insists on defining the company's success with the success of customers and partners, and uses innovative technology and industry wisdom to better empower corporate growth.