Kenneth Cole Productions
While we're all waiting patiently for the share price of CHBD to continue climbing to fairer market value (only a matter of time, too), I thought I'd paste this interesting info tidbit about the primary revenue generator for CHBD these days, excerpted from the business section of the St. Petersburg times:
www.sptimes.com/2007/01/16/Business/Retail_s_future_is_in.shtml
Ever wonder why Kenneth Cole Productions Inc. has such an unusual name? The namesake and shoe designer wanted to make a splash on the cheap when he first tried to sell his shoes to retailers 20 years ago. So he borrowed a 40-foot trailer as a showroom he would park on a busy New York street for three days. Getting a parking permit required approval from a variety of utilities, but instant approval could be had for film production. "I changed the company name the next day and said we were filming the birth of a new fashion company," Cole said. "We set up klieg lights, sold 40,000 pairs of shoes and kept film in the camera most of the time."
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