Singing Machine Company Inc (MICS)

[rado]

They seem to say I'm their press release that the karaoke machine used to be sold in the toy section only. But I'm pretty sure I have seen it before in the the electronics space. However it was just on one or two shelves. They are big so you can't stock too many. Now it seems they own the whole 4;foot space up and down all the shelves. And that microphone assortment is new I'm pretty sure. I think they may have introduced one before. The microphones take up far less space, so you can stock more. And the podcast microphone is $40 and is a new product. I think that is going to be a good product because it will probably be higher margin and I know there is demand from gamers for a standing desktop microphone like that to talk with your friends. So they have a basic $10 microphone. A maybe wireless $20 microphone I think. And then the podcast mic for $40. And then the singcast karaoke is a brand new product I'm pretty sure. Type singcast in Amazon and you get nothing. So they probably made the deal so Walmart gets it first I'm guessing. Some of the products in the section were not singing machine branded. So I'm not sure what's going on there.