Monday, May 16, 2022 8:30:15 PM
Monday, May 16, 2022 12:37 pm
How would Apple’s subscription services — with 825+ million subscribers at last count — fare if a recession hits America, Apple’s largest market, by far?
Austin Carr for Bloomberg News:
In the last 12 months, paid subscriptions jumped by 165 million, with services revenue leaping 17% last quarter, to $19.8 billion.
But it’s tough to tell how resilient these services will be if consumer spending declines or a recession hits. Apple only discloses an aggregate subscription count and does not breakout subscriber numbers by service, meaning we have no insight into adoption or attrition rates for TV+ versus Fitness+ or iCloud. And with the last few years complicated by the pandemic, Chief Financial Officer Luca Maestri has said measuring growth can be “a bit deceiving” because “we’ve gone through some cycles of lockdowns and then reopenings and so on.”
Rising grocery and gas prices may prove to be a test of whether Apple’s services have really become essential for its customers. Tightening family budgets have already prompted some consumers to cancel superfluous apps. Netflix Inc., for one, recently reported its first subscriber decline in a decade…
Ultimately, Apple has to keep its services momentum going. The company has invested massively in marketing its subscriptions, particularly through freebies. These days, the promos are everywhere. My LG television is constantly offering no-cost TV+ trials. Ticketmaster offered me free access to Fitness+ after I bought some sports tickets. And on a recent visit to Best Buy to purchase an Apple accessory, a pop-up appeared on the credit-card machine: “PROMO- 6 MONTHS FREE OF APPLE NEWS+”—for $0.00!
Expect this sort of aggressive discounting to continue if the economy worsens.
MacDailyNews Take: Apple is working on hardware subscription, too, which go a long way towards making new hardware prices palatable to those feeling inflation’s pressure on their budget.
https://macdailynews.com/2022/05/16/how-resilient-will-apples-subscription-services-will-be-if-a-recession-hits/
Recent AAPL News
- Weekly Surge for Render and Toncoin, US Bancorp Expands Bitcoin ETF Investments, and More in Crypto • IH Market News • 05/10/2024 07:32:06 PM
- Novavax Surges 57% Post $1.4 Billion Sanofi Deal; Apple Boosts Data Centers with AI and Internal Chips, and More News • IH Market News • 05/10/2024 12:02:56 PM
- Bain Capital in Talks to Acquire PowerSchool; Blackstone Emerges Victorious in Hipgnosis Bidding War, and More News • IH Market News • 05/09/2024 11:53:19 AM
- Meta Platforms Expands AI Ads, Apple Boosts iPhone Shipments, and More Highlights • IH Market News • 05/08/2024 12:27:48 PM
- Apple unveils stunning new iPad Pro with the world’s most advanced display, M4 chip, and Apple Pencil Pro • Business Wire • 05/07/2024 02:37:00 PM
- Apple unveils the redesigned 11-inch and all-new 13-inch iPad Air, supercharged by the M2 chip • Business Wire • 05/07/2024 02:37:00 PM
- Apple introduces M4 chip • Business Wire • 05/07/2024 02:37:00 PM
- Final Cut Pro transforms video creation with Live Multicam on iPad and new AI features on Mac • Business Wire • 05/07/2024 02:37:00 PM
- Logic Pro takes music-making to the next level with new AI features • Business Wire • 05/07/2024 02:37:00 PM
- Tesla’s April Sales Down 18% in China, Amazon’s Multi-Billion Dollar Cloud Expansion in Singapore, and More News • IH Market News • 05/07/2024 11:44:00 AM
- Index Futures Point to Strong Monday Opening, Building on Last Week’s Gains; Oil Prices Rise • IH Market News • 05/06/2024 12:09:15 PM
- Perficient Stock Soars 52.9% Post-Acquisition; Luminar Declines 10% Amid Workforce Cutbacks, and Other News • IH Market News • 05/06/2024 12:09:00 PM
- Jobs Data, Apple Earnings Contribute To Extended Rally On Wall Street • IH Market News • 05/03/2024 08:25:49 PM
- Jobs Data, Apple Earnings May Lead To Extended Rally On Wall Street • IH Market News • 05/03/2024 01:09:33 PM
- Apple reports second quarter results • Business Wire • 05/02/2024 08:30:00 PM
- U.S. Stocks Rally Amid Easing Worries About Possible Rate Hike • IH Market News • 05/02/2024 08:20:39 PM
- Alphabet CEO’s Billion-Dollar Wealth, Microsoft’s $1.7B Indonesia Investment, and More News • IH Market News • 04/30/2024 11:58:40 AM
- Philips Stocks Soar 47% Following US Deal, Tesla Bolsters Presence in China, and More News • IH Market News • 04/29/2024 11:11:24 AM
- BHP Bids $38.8 Billion for Anglo American; Biden Unveils Historic Micron Technology Deal, and More News • IH Market News • 04/25/2024 11:48:40 AM
- Coca-Cola and Microsoft Sign Billion-Dollar Agreement, Apple Event Set for May 7, and More News • IH Market News • 04/24/2024 11:28:02 AM
- AKT Token Skyrockets on Upbit Listing, IBIT Holds Strong in Top 10 ETFs, and More Crypto News • IH Market News • 04/23/2024 04:34:08 PM
- Apple Loses Market Share in China, GM Surges in Pre-Market Following Upward Revisions for 2024 Projections, and More News • IH Market News • 04/23/2024 11:25:34 AM
- Li Auto Stock Drops 7.3% Amid Tesla Price Cuts, Salesforce Retreats from Informatica Deal, and Other Market Updates • IH Market News • 04/22/2024 12:09:21 PM
- Paramount’s Shares Surge Following Sony and Apollo’s Joint Bid; ISS Backs Berkshire Hathaway Director Re-election, and More • IH Market News • 04/19/2024 11:31:22 AM
- Apple to Invest $250 Million in Singapore Expansion, Oracle Commits $8 Billion to Japan Infrastructure, and More News • IH Market News • 04/18/2024 11:11:52 AM
Avant Technologies Equipping AI-Managed Data Center with High Performance Computing Systems • AVAI • May 10, 2024 8:00 AM
VAYK Discloses Strategic Conversation on Potential Acquisition of $4 Million Home Service Business • VAYK • May 9, 2024 9:00 AM
Bantec's Howco Awarded $4.19 Million Dollar U.S. Department of Defense Contract • BANT • May 8, 2024 10:00 AM
Element79 Gold Corp Successfully Closes Maverick Springs Option Agreement • ELEM • May 8, 2024 9:05 AM
Kona Gold Beverages, Inc. Achieves April Revenues Exceeding $586,000 • KGKG • May 8, 2024 8:30 AM
Epazz plans to spin off Galaxy Batteries Inc. • EPAZ • May 8, 2024 7:05 AM