Else Nutrition Holdings Inc (BABYF)

[pual]

A little learning of understanding what you read could be helpful.

1 - I said again and again I do respect our CEO and never said having paediadic doctors around was negative. One part of the company is (efficiently) doing R&D relative to developping nutrition products for baby and therefore such advisors are extremely valuable.

2- As for 'speaking directly with new mothers', I obviously did not hint that our CEO should speak DIRECTLY wit new mothers (what a crazy idea). I said again and again that focussing somewhat on Marketing, including advertizing is required. I do not expect our CEO to do it by herself (Heck is that a 'one woman show?) but maybe adding a some MARKETING SKILLED people and qualified advisors to her team could help her (and us) be a lot more successful, faster (i.e. before competition catch up). Do not ask me to contribute to developping products (not my skills) but as for marketing 101 to 199, I do not need a lesson by someone not understanding the ART.

3- Finally, having a great offering or product is half the story (that we have). Getting the attention of users aimed at is the other half. Many that forgot that lesson did fail miserably. I hope that idea gets the attention of our CEO sooner than later or even to late.

GLTA