Tuesday, May 03, 2022 11:26:04 AM
What is frustrating is that the baby food industry is CURRENTLY in some kind of limbo and Else has an incredible story to tell. Unfortunately our approach to the market is seriously deficient and madam 'mother of a newborn' doesn't even know that Else exist. Even large investors do seem to sit on the sideline wanting to wait and see if we will start doing the right thing.
How many new mother do you think read Canada newswire to find out that Else even exist? Not knowing it does exist, how can they order it from Amazone or other distributors?
How much did the company spend in general public medias, advertizing our unique offerings directly to mothers wanting the best for their kids? It looks that our scintific CEO prefer to talk with pediatric doctors than to new mothers directly.
Do not take me wrong, I respect our CEO for what she is good" I however do much less for her lack of recognizing that she doesn't have all the answers to all aspects of making a success of her project.
I bet half my shares that many already did try to explain that to her and honestly do not believe I would even be welcome (pro Bono or not) to talk to her.
Patiently,
Roger
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