Algorand (ALGOUSD)

[waldo77]

FIFA blockchain deal is first new US WCup sponsor since 2011
https://www.washingtonpost.com/sports/soccer/fifa-blockchain-deal-is-first-new-us-wcup-sponsor-since-2011/2022/05/02/37f12e6a-ca62-11ec-b7ee-74f09d827ca6_story.html

https://ktvz.com/news/2022/05/02/fifa-blockchain-deal-is-first-new-us-wcup-sponsor-since-2011/

https://www.fifa.com/about-fifa/president/media-releases/fifa-announces-partnership-with-blockchain-innovator-algorand
https://www.fifa.com/tournaments/mens/worldcup/qatar2022

GENEVA — FIFA got a first new American sponsor of the men’s World Cup in 11 years on Monday, signing a deal for this year’s tournament in Qatar with blockchain technology provider Algorand.

'...The deal is also a “technical partnership” to help FIFA develop a digital assets strategy, soccer’s world body said. It could help FIFA market soccer-related non-fungible tokens (NFTs).

The value of the World Cup sponsorship, at a third-tier regional level covering North American and European rights, was not disclosed. FIFA has set a target of earning $7 billion total revenue in its four-year commercial cycle that ends in Qatar.

The deal was announced in Los Angeles where FIFA president Gianni Infantino attended a business conference...'