Else Nutrition Holdings Inc (BABYF)

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Else Nutrition Products Made Affordable to Millions of Families via EBT on Amazon
Monday, May 2, 2022, 7:01 AM ET

Through the benefits of the Federal Supplemental Nutrition Assistance Program, Else Nutrition has achieved another milestone in its mission to feed children with the cleanest, purest, and most complete nutrition.

VANCOUVER, British Columbia, May 02, 2022 (GLOBE NEWSWIRE) -- ELSE NUTRITION HOLDINGS INC. (BABY) (BABYF) (0YL.F) ("Else" or the "Company"), the plant-based baby, toddler and children nutrition company, announced today that Amazon is now accepting the purchase of Else products by Electronic Benefits Transfer (EBT), an electronic system that allows a Supplemental Nutrition Assistance Program (SNAP) participant to pay for food using SNAP benefits.

The availability of Else Nutrition products will now also be accessible to low-income families through the EBT system. The EBT system is used in all 50 states, the District of Columbia, Puerto Rico, the Virgin Islands, and Guam. It is expected to raise the company's recognition among consumers by potentially reaching millions of eligible families participating in the program.

"Our products are especially designed to help support growth and development of children; therefore, we are excited to bring our innovative clean, plant-based products to more families in the US. We are pleased to be able to provide access for those who unfortunately do not have access to premium products but want to give clean and complete nutrition to their children," said Hamutal Yitzhak, the CEO and Co-Founder of the company.

Since launching its Plant-Based Complete Nutrition for Toddlers, which won the Good Housekeeping Parenting Award for 2021, the brand has received powerful testimonials and reviews from moms. Else Toddler Nutrition was also awarded "Best dairy alternative" at World Plant-Based Expo in December of 2021 and a finalist at the Nexty Awards at Expo West 2022.