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Saturday, 04/30/2022 7:32:32 PM

Saturday, April 30, 2022 7:32:32 PM

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F.D.A. Moves to Ban Sales of Menthol Cigarettes

Public health experts say the proposal could save hundreds of thousands of lives, especially among Black smokers — 85 percent of whom use menthol products.


According to government survey data, 85 percent of Black smokers use menthol cigarettes, compared with 29 percent of white smokers.Credit...Drew Angerer/Getty Images

By Christina Jewett
April 28, 2022

The Food and Drug Administration on Thursday announced a plan to ban sales of menthol-flavored cigarettes in the United States, a measure many public health experts hailed as the government’s most meaningful action in more than a decade of tobacco control efforts.

The ban would most likely have the deepest impact on Black smokers, nearly 85 percent of whom use menthol cigarettes, compared with 29 percent of white smokers, according to a government survey. If effective in reducing smoking, the ban could significantly diminish the burden of chronic disease and limit the number of lives cut short by one of the most hazardous legal products available.

Menthol, a chemical derived from the mint plant that can also be made in a lab, is added to cigarettes to make smoking less harsh, providing a cooling sensation in the throat and making the experience more appealing. Menthol cigarettes make up about one third of the $80 billion U.S. cigarette market, and about 18.5 million Americans smoke them.

Banning them “would help prevent children from becoming the next generation of smokers and help adult smokers quit,” Xavier Becerra, the health and human services secretary, said, adding that it would significantly reduce tobacco-related deaths among Black people.

The proposed ban was announced after a frenzy of lobbying by tobacco and retail interests. Kingsley Wheaton, the chief marketing officer of British American Tobacco, which owns Reynolds, the leading seller of menthol cigarettes in the United States, said the company believed there were more effective ways to reduce the risk of tobacco than banning menthol.

“The scientific evidence shows no difference in the health risks associated with menthol cigarettes compared to non-menthol cigarettes, nor does it support that menthol cigarettes adversely affect initiation, dependence or cessation,” Mr. Wheaton said in a statement. “As a result, we do not believe the published science supports regulating menthol cigarettes differently from non-menthol cigarettes.”

Public health experts say menthol cigarettes have been heavily marketed to Black people, to devastating effect: African American men have the highest rates of lung cancer in America, according to the Centers for Disease Control and Prevention.

More on Smoking and Vaping in the U.S.
* ‘Smoking Is Back’: Cigarettes, still the No. 1 cause of preventable death in the United States, are making a comeback with a younger crowd.
* Vaping Loophole: A crackdown on flavored e-cigarettes was meant to curtail teenage vaping, but sales are rising due to synthetic nicotine.
* The Rise of Juul: Our documentary traced the e-cigarette maker on its path from fledgling start-up to Silicon Valley juggernaut and, eventually, public health villain.
* Menthol Ban: The Food and Drug Administration proposed a plan to ban sales of menthol cigarettes, a measure experts say may save hundreds of thousands of lives.
* Racial Disparities: The menthol ban could significantly affect Black smokers, nearly 85 percent of whom use the mint-flavored products.

The president of the N.A.A.C.P., Derrick Johnson, called the ban a “win for justice.”

“These products have killed our children, our parents, our brothers, sisters and livelihoods,” Mr. Johnson said in a statement. “After fighting against deadly menthol products for decades, today is a victory for Black America.”

Smoking rates overall have been falling for 20 years, although a small uptick was reported in 2020, attributed to the pandemic. Still, cigarettes are estimated to cause 480,000 deaths each year, and among those starting the habit, menthol is popular, with about half of teenage smokers reporting that they use them.

Taking menthol cigarettes off the market is expected to further reduce smoking levels. If the United States’ experience mirrors that of Canada after it banned menthol cigarettes, 1.3 million people would quit smoking and potentially hundreds of thousands of premature deaths could be averted, said Geoffrey Fong, principal investigator of the International Tobacco Control Policy Evaluation Project.

[ ... ]

https://www.nytimes.com/2022/04/28/health/menthol-ban-fda.html

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