Insiders do r/s their own positions at times. It's their way of "taking one for the team" for the greater good of the company, as well as a means to shake out, what they perceive as, low quality shareholders.

I'm not saying that will happen here, but given the Nasdaq ambitions of this company, they'll likely want to take it to dollar land and keep it there for a while, and to do that could require concessions from management and shareholders alike.