The 2 part interview was posted on YouTube by user Extremely Valid Points. 2 of the hosts own World Light Media LLC based out of Fresno. Extremely Valid Points is a "podcast about business, marketing & creativity"
If you go to World Light Media's website, "WorldLight Media is a digital marketing agency that provides Strategic Branding, Web Design, Inbound Marketing, Podcast Marketing, Video, and Collateral Design Services. We have been in business for over 17 years, with a proven track record working with the Medical Industry, Law Firms, Ag Companies, Non-profits, and Businesses."
**note Podcast marketing. Getting the drift here?
Why would you want to do a podcast? here's why, "There are lots of reasons to consider it. Podcasting is a great way to market yourself or your business. The growth of podcast content consumption over the last few years should not be ignored. Video Podcasting especially can help your inbound marketing strategy. This is because you can get a lot of mileage out of just one Video Podcast episode. For example, that recording will not only produce a video that you can share on YouTube, but also an audio podcast, a blog post on your website, and several promo videos shared on social media. "
Long story short, this wasn't a cute little interview done by a local company to highlight how great LG and AmeriGurad is as part of the community of Fresno. Instead, it's a part of a marketing campaign/strategy to start promoting AGSS to the world but it's spun in a way to make it not seem as such. Brilliant.
I should note, if you watch Part 2 they said they had a glitch and LG had to come back to the studio. The reason he came back to do part 2 is because of the ultimate reason he's doing the podcast in the first place and that's to market his company.
