Else Nutrition Holdings Inc (BABYF)

[pual]

Again, today’s PR is announcing that additional shelves are being created (sure that this does address our PROBLEM). HERE IS WHAT OUR PROBLEM IS:

Last December 6, Canaccord’s updated its full-year 2022 revenues estimate … following publication of Q3FY21FINANCIALS.

Expected Revenues FY2022 outlook:
Cannaccord admited that now that the company has a few quarters of data, their market penetration estimates had to be cut by roughly 25% in every category:
? Infant complete nutrition: Reduced from 15.0% to 11.5%
? Toddler complete nutrition: Reduced from 10.0% to 7.5%
? Baby complementary nutrition: Reduced from 3.5% to 2.5%
? Children/kids complete nutrition: Reduced from 2.0% to 1.5%

Canaccord’s therefore updated its full-year 2022 revenues estimates as follows:
- Initial Expected Revenues FY2022 were: $49,572,000
- Expected Revenues FY2022 became: $19,580,000 (Delta -60,5%)

Remember, that was based on Q3FY21FINANCIALS.
(source: https://thedeepdive.ca/else-nutrition-canaccord-cuts-price-target-after-another-quarter-of-estimate-misses/)

Up to now, Canaccords did not (to my knowledge) repeat that exercise following yearend results. However, Q4 results being out, our CEO herself seems proud to say that Q1FY2022 Revenues (BEST CASE) may be $ $1,600,000 a best case growth of 25% from Q4FY2021 (She alude to revenues of $1,450,000 a 15% growth.

Let's be optimistic ???.
Even assuming a Q-to-Q growth of 25% Q-to-Q in 2022, starting with a Q1 of $1,600,000, that would not even make FY2022 Revenues $10,000,000 (this is 50% of the 60% downgraded estimate Cannaccord made 4 months ago.

I hope our CEO (or someone around her) realises AND ACCEPTS that possibility even more certainly it's more than time to figure out what has to be done, to stop heading right into a wall, soon.

I hope that our CEO finally see that her dream of $5,000,000,000 revenues in now less than 5 years will soon become a nightmare, if she doesn’t find help from qualified people, finally accepting that ‘good product only’, whatever the number of shelves it sits on, cannot make it.

I however worry that she may not be that openned to the idea that: To be successfull, Else cannot be a toy she doesn't have to share.

Let us prey