Furthermore notice the company $BLPG does not have plans to grow "organically." This is extremely important if you follow all the statements within the 10-K. If we are not going to grow organically and are about to scale then what do you think we will be doing ?
From Annual Report 10-k ______________________________________________________________
Growth Strategy
1. Expand into new markets to establish first-mover advantages.
2. Market ourselves through strategic alliances and affiliations.
3. Acquire or joint venture with guard and alarm businesses throughout the USA if they represent good value and a good fit with our expansion plans. Organic growth will not suffice for the rapid growth of this industry and our ability to provide service immediately requires variations of this strategy.
4. Increase our client base to the various labs in state. Offering our superior chain of control compliance and software.
5. Develop and offer value-added, complementary or supplementary services.
The development of the legal markets for cannabis is a function of state legislation. As a result, while specific markets may not be currently available, we actively monitor the progress of legislation and know with some degree of certainty when new geographic markets will be coming on line. This allows us to target our limited sales and marketing resources to those new markets. In this way, we believe the current legislative environment works in our favor - if the whole country were currently a potential market our limited resources would result in an inability to effectively cover all potential market territories. With limited markets open we can better cover those available territories.
Marketing
Virtually all of our sales, to date, have been generated without using paid media. Our armed operators conduct the majority of our marketing and advertising efforts. Several of our operators are former police officers or military personnel and are the face of our company. They interact with business owners, employees, and customers on a daily basis. As such, they generate significant brand awareness and word-of-mouth goodwill. Complementary to this, our sales team and our management actively engage with business owners directly to generate awareness of our company and the services we provide, as well as to identify the potential for sales or referrals.
In addition to a direct sales approach and word-of-mouth advertising, we have been featured in news articles and video documentaries by outlets such as the Wall Street Journal, USA Today, Fortune and CNBC, which have served to increase brand awareness nationwide. We have also attended a variety of industry trade shows and have been granted membership in industry groups.
Industry Background
The total market for marijuana, is estimated to exceed the economic value of corn and wheat combined. Marijuana is widely considered the largest cash crop in the United States. Businesses have been positioning themselves for years, each trying to establish a leadership position in the legal cannabis industry, projected to reach as high as $37 billion in retail sales by 2024
