Else Nutrition Holdings Inc (BABYF)

[pual]

Rool o thumb is that for any $ you invest to create a product, you should spend the same number of $ in marketing it. By the way marketing is an art made of multiple basic functions from Planning, pricing, to communicating,to selling to measuring and understanding results to adapting the whole process.

When I was still in the business (22 years ago) I consulted with small inventors of great products who had spent all their money creating the product, before they knew of that rule. Some just fade away and others soldout to large corporation that made a lot of money out of these products.

Some quote from experts

The sky’s the limit, or so the saying goes. And if you’re a talented entrepreneur with a great new product, what can possibly go wrong? Apparently quite a lot: According to Harvard Business School professor Clayton Christensen, there are over 30,000 new products introduced every year, and 95% fail. Ouch. biggest problem we’ve encountered is lack of preparation: Companies are so focused on designing and manufacturing new products that they postpone the hard work of getting ready to market them until too late in the game.

According to a leading market research firm, about 75% of consumer packaged goods and retail products fail to earn even $7.5 million during their first year.