They effectively 'gotta find a way'. My concern is that how management seems to think that 'having the product' will bring success automatically.
The reason I agreed with Lazerking40 definition is that he was right writing: “get the word out, create brand recognition, push for customer acquisition, and provide a product that results in customer loyalty/retention. The product speaks for itself, but does no good if no one can hear about it“.
Marketing is not a science (scientific must understand that) IT'S AN ART that Marketers must be skilled at.
A marketers team should be led by:
- Product managers (PM), responsible for understanding user needs, setting the product roadmap, working with R&D experts to deliver features attractive to consumers. They monitor trends and develop pricing strategies and advertising campaigns. They should plan, influence and control messages. They must be held accountable for the product's success or failure.
- Product Marketing managers (PMM) responsible to communicate the product’s value to the market. They are the voice of the customers and are mandated to understand consumer's needs user’s reactions to our products. Using that knowledge they must develop and execute strategies promoting our brands and products, maximizing profits for the company.
Our management must understand that success will come from:
- Scientifics creating a great products (Else has it)
- An appropiate manufacturing capability (large investments required)
- A 'Marketeers team' creating a BALANCED GROWTH i.e. both Revenues and profits for the company (large expenses required)
Right now, I do not think management understand that or just can afford it all by themselves and that is why, finding an appropriate partner (along the line of what I hypothetically outlined earlier) seems to me a REQUIREMENT.
Contrary to the belief of our CEO (her statement of last November) Time (5 years or more) is not an allied but our worst ennemy.
Let's hope She figure that out and get someone investigate opportunities that must be available considering the products we have and will have.
GLTA
