1933 Industries Inc. (TGIFF)

[BlueGreenPower]

Pickleball brands and organizations are using modern marketing moves to expand the sport beyond boomers

In addition to socks and balls, USA Pickleball even has an “official CBD partner” in Day One, a sparkling CBD water brand. USA Pickleball was vetting about a dozen different companies for the deal, according to Day One founder and CEO Chris Clifford, but ultimately chose Day One because of its youth appeal.

While most companies under consideration make topical products that skew more toward older athletes, Day One pitched its ready-to-drink CBD product as “a social beverage” that the younger pickleball crowd would love, Clifford said.

https://www.morningbrew.com/marketing/stories/2022/03/21/pickleball-brands-and-organizations-are-using-modern-marketing-moves-to-expand-the-sport-beyond-boomers

Looks like Day One was victorious against some serious competition for the USA Pickleball CBD partnership. While still in its infancy the USA Pickleball Tournament in Boca Raton, with Day One on court advertising, still got 33k views on YouTube. That's 33k Pickleball fanatics that may be getting their first exposure to CBD beverages and recovery creams. Once ESPN goes all in on Pickleball those numbers should go way up. As a big fan and user of CBD, who has personally experienced CBD's rejuvenating effects, I look forward to seeing Day One take off in the market :) glta!!!

https://www.drinkdayone.com/pages/shop