Else Nutrition Holdings Inc (BABYF)

[pual]

The reason I keep all my shares up to now is that our CEO obviously is an extremely competent 'Scientific' person. and her NR or interviews shows that, this is what she likes and do well (Yesterday's NR reads: '… complete & balanced nutrition drink … have added Omega 3 and Omega 6 fatty acids … We’re continually innovating to respond to … pediatricians expectations, … … free amino acids and over 20+ vitamins and minerals,… received the Clean Label Purity Award Certification).

She however is obviously a very poor communicator (has to read her NR for a 3 minutes interview) and much less competent in the 'Marketing art' skills (Distribution, promoting, selling) addressing general consumers.

Let's see what the next financials will show (I definitely hope to be wrong) but I somehow suspect that saying (Yesterday's NR) 'Following the success of strong market response' and 'success of our flagship Organic Toddler product' will sound, to say the least, an embelishment of what reality really is.

I bought my first shares (2019-12-13) close to 2,5 years ago and now expect to see results and/or acknowledgement that the Achilles' heel of the company has been 'Marketing' and corrective measures are (not considered but) implemented.