$PDPG The goal of this partnership is to target game-changing R&D rooted in a very broad-spectrum sampling of natural ingredients, including olives, nuts, honeys, and, of course, cannabis-based products," stated PDPG CEO David W. Lovatt, commenting from Portugal. "Once the definitive agreement has been signed by all parties, this venture stands to give Performance Drink Group access to stable, growing revenue streams spanning multiple continents capable of lasting long into the future underpinned by strong IP protection."
According to research and analysis from Mordor Intelligence, the Energy Drink market is projected to see an annual growth rate in excess of 9%, where the US is the largest market, but the Asia-Pacific region sees the fastest growth. 2021 witnessed a strong recovery in the consumption of energy drinks, with manufacturing capacity outstripped by demand growth.
According to the Company's industry analysis, the dominant innovation channel in the market has traditionally been the development of new flavor extensions, with Monster® recently releasing their Dragon Fruit Flavor. But innovation is now starting to come in other areas where consumers are demanding improvements that push beyond flavor and into the domain of the core ingredients that make up the functional value of the drinks themselves.
Lovatt added, "Once these products have been developed and protected, we believe they will represent a game-changing step for an industry that currently remains very limited in its ability to offer consumers products free of negative health side effects. I am particularly interested in how our research might disrupt the cannabis drink industry as it now operates."
About Performance Drink Group
Performance Drink Group is an emerging force in the development, production, and distribution of unique Sports Nutrition and Energy Drink solutions. The company is currently targeting growth in shareholder value through both organic and strategic channels.
For more information, please visit us at Performancedrinkgroup.com.
