SFLMaven Corporation (SFLM)

[AJH92]

$SFLM DD - Updated March 13, 2022 [important aspects in bold]
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Summary Of Changes In This Update

- Revenue for Week 10: $0.362M.

- Total Revenue for 2022 for Weeks 1-10: $2.670M.

- Pro-rata estimate for Total Revenue in 2022: $13.884M.

- Update to "2022 Onwards Price Possibility - Based On Correct Market Cap For Revenue" section: raised to $0.0722 / $0.1062.

- Added new line entry to above section for "Short term price for just the Jewelry Division revenue": $.0072 / $0.0162.

- Link to PRs on March 9 and March 11.

- New section "Metaverse Division - Rationale / Progress of Setup" added.

- Share Structure updated as at March 11.
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Backstory

SFLMaven is a "beyond well-established" [company's description] jewelry business which has operated successfully on eBay since June 2003 - 18+ years.

It effectively went public when acquired by the former ticker $SKDI in October 2020.

At the same time, $SKDI divested itself of Hakuna and Numuni.

CEO of SFLMaven became CEO of $SKDI wef October 12, 2020.

Significant further information about the success to date of SFLMaven and plans ahead have been given in 14 x videos [see links below].

The CEO has confirmed that he sees no reason for a reverse stock split and that the company has a very tight public float [source: PR dated October 9, 2020].

On / around February 18, 2021 the company applied for a name change of the then current ticker $SKDI to "SFLMaven" and a ticker change.

The name "SFLMaven" and ticker "SFLM" came into effect March 30, 2021.

$SFLM is now re-focused on a serious revenue generating business and - having divested itself of non-core businesses - is set to deliver shareholder value.

SFLMaven has retained a professional Investor Relations company [source: 3rd video].

SFLMaven has also retained a brand building Public Relations company [source: PR dated May 11, 2021].

SFLMaven now also sells at 1stDibs [source: Twitter July 8, 2021]
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Future Intent

- Increase inventory to increase sales volume.

- Build out own professional on-line retail site - already being worked on [source: 3rd video].

- Start holding investor events as soon as permitted [source: 3rd video].

- Increase shareholder trust by delivering dependable growth month after month and Q after Q.

- Deliver "fantastic shareholder value".

- Emphasize differentiation from other OTC companies - get the word out that it is an undervalued "diamond in the rough" that already keeps cranking out $Ms in revenue month over month [source: 4th video].

- Diversify over more platforms [source: 4th video].

- Expand the new Non-Fungible Token (NFT) Division [source: 9th video and PRs September 21 and 23]

- Already signed first renowned NFT artist - draws live crowds up to 30,000 people [source: PR dated October 15] and a second NFT artist [source: PR dated October 19].

- Plans to recruit local NFT artists to expand Nationwide [source: 11th video].

- Develop a Collectibles Marketplace Strategy by acquiring around 7 x collectible companies - and grow using proven business model - to same revenue level as original SFLMaven Jewelry Division - see more detail in specific section below [source: 9th video and PR dated September 21].

- In the longer term, looking to acquire 8-10 collectibles companies over 5 years [source: 11th video].

- Diversify and grow another significant revenue stream with a Metaverse Division [source: 14th video]

- Initiating audit with goal of filing Form 10, becoming fully reporting company and uplist to OTCQB - so we can expect a sustained .01 bid at some point ahead - have plenty of shares from current levels [source: 7th Video].
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Expansion Announcement - September 16, 2021 [source: 9th video]

Start acquiring other collectible companies to create a coalition that uses the well-established already succesful SFLMaven platforms, connections and growth model.

Already in discussion with a few companies - looking to acquire 6 or 7 - such as those specializing in:

- Baseball cards.

- Comic books.

- Handbags.

- Toys.

- Stamps.

- Sports memorabilia.

Plan is to build each to have the same size revenues as SFLMaven Jewelry Division - currently around $1M per month.

In addition, has formed a NFT Division of SFLMaven.

https://vimeo.com/606644545
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Key Points - 2021 Q3 Filed November 15, 2021

Total Sales: $2,623,735

Total Cost of Goods Sold: $2,133,915

Gross Profit: $489,820

Total Operating Costs: $434,653

Net Profit: $55,167 - so flipped positive for the first time as expected

Total Assets: $1,398,486

Cash at Beginning of Period: $3,392

Net Cash Increase During Period: $45,847

Cash at End of Period: $49,239
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Key Points - 2021 Q4 Achievements PR Dated February 1, 2022

Total Sales: $2.5M+ - up 20% year over year

Net Sales: $2.24M+ - up 19% year over year

Average Sales Price Per Item: $845 - up over 10% year over year

Nearly 3K individual products sold

115M+ individual web impressions - up 10% on a sequential quarterly basis

1.13M page views - up 11% on a sequential quarterly basis

Q4 "provides a great foundation for some of our new growth initiatives, which we will talk about in more detail very soon.”
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Key Points - 2021 Q4 Achievements / CEO 13th Video - PR'ed February 7, 2022

- "King of eBay" - $140M in sales over 18+ years - in high quality jewelry.

- Strong Q4 performance - jump in growth.

- Rise in overall sales to $2.5M in Q4 - up 20% on 2020.

- This is just on core jewelry model - moving into addtional revenue streams with NFTs, Metaverse and cryptocurrencies.

- Average item sale price: $845 - up 10%.

- 3,000 items sold.

- Impressions up 10% and page views up 11%.

- High demand for vintage quality watches, yellow gold, stackable and chunky jewelry - all making a comeback.

- Customers have confidence to buy high price items - like Rolex watches - as a 3rd party authenticator is used.

https://vimeo.com/673267050
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Key Points - Weeks 1-5 Achievements PR Dated February 8, 2022

- $305K+ in sales in Week 5 - including $266K from the "Famous Thursday Night Auction" - one of the best in the Company's history.

- Highlight was a 1950's heavy Platinum 23.69CT VS/F diamond ribbon brooch which brought in nearly $14K [bidding started at $0.99 !].

- 44M web impressions in January 2022 - up 6%+ on a sequential monthly basis.

- 1,060 items sold in January 2022 - up 14% month over month.

- “We have some strong tailwinds in place right now, including our unique ability to meet the needs of jewelry consumers in a context defined by supply chain issues and bare bones inventories for other jewelry sellers."

- "Because we deal in pre-owned luxury estate jewelry and watches, we have no supply chain constraints."

- "In addition, we believe that, due to this factor as well as several others, we have gained significant market share in the high-end luxury goods space, and we don’t plan on giving it back anytime soon.”
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Key Points - Formation of Metaverse Division / CEO 14th Video - PR'ed February 11, 2022

- $305K+ in sales in Week 5 - including $266K from just the "Thursday Night Auction" - looking forward to many more weeks like that.

- Great business model - every day is someone's birthday or anniversary - always have items at "Buy It Now" with next day shipping.

- Metaverse explained in video from 01:28 - view via link below.

- New additional Metaverse Division is going to provide a huge additional revenue stream.

- For example, accessories bought by 350M users of just one free game on the Metaverse in 2020 - "Fortnite" - had revenue of $5.7 Billion in one year.

- Revenue comes from "microtransactions" - people accessorising their avatars at $1 > $10 at a time.

- $SFLM will be offering jewelry, collectibles and art as accessories - so easy for them to do as they have items to photograph all the time and an NFT Division - from their own Metaverse real estate store.

- $SFLM wants to be on the front-lines for accessorising in the Metaverse.

- Starting immediately - going to be a big deal - will be making lots of announcements reporting progress over the coming weeks and months.

- Will be choosing and announcing which Metaverse they will be jumping into first within the next week or so [now done]. Then purchasing the "real estate" [now done] within it and building the "store" - just like in the real world.

- Completely separate from the core business.

- Metaverse Divison will be funded with revenues from the core Jewelry Division business.

https://vimeo.com/675954496
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Key Points - 2022 Outlook - PR'ed February 24, 2022

- Provided update on performance as well as qualitative and quantitative guidance for the Company’s outlook ahead.

- Key tailwinds driving $SFLM's jewelry business have factored into accelerating growth in 2022 as predicted by the CEO at end-2021.

- 2022 Q1 performance is on pace for double-digit organic growth - this helps lay a sturdy foundation as $SFLM expands into new domains - including Non-Fungible Tokens and the Metaverse.

- The 3 x previous weeks to February 17 saw sales of $305K, $202K , and $252K.

- The February 24 auction was expected to take sales over $1M in just one 4-week period [and it did - with sales of $319K].

- $SFLM was now on pace for $12.5M in jewelry sales in 2022 - or 16-20% growth over the performance in 2021 [now $13M.8+].

- This $12.5M figure did not include any boost $SFLM may see after becoming fully established as the first-mover in the Metaverse marketplace for high-end vintage digital jewelry items for avatar use.

- $SFLM is now very close to finalizing its purchase of real estate in Decentraland [now completed].
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Metaverse Division - Rationale / Progress of Setup

The new additional $SFLM Metaverse Division - already in the process of being set up - is going to be a huge additional revenue stream.

For example, accessories bought by 350M users of just one free game on the Metaverse had revenue of $5.7 Billion in just one year 2020.

$SFLM will be offering jewelry as accessories - so easy for them to do as they have items to capture images of all the time - on their own Metaverse store.

The company is already making exceptionally rapid progress on getting the Metaberse Division up and running:

- Announced - PR'ed February 11, 2022.

- Closed the purchase of the "real estate" - PR'ed March 4, 2022.

- Hired a digital design consultancy to direct the company’s Metaverse presence - PR'ed March 11, 2022.

Next step will be build-out of the "store" - then the additional revenue stream - on top of the $13.5M expected this year from the Jewelry Division - can commence.

https://vimeo.com/675954496
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Performance / Achievements

- 2020 top line revenue: $7.4M - despite challenges of COVID-19 in sourcing inventory at estate sales [source: 2020 Annual Report].

- 2021 target was to increase revenue by 30% [source: 2nd video] - achieved $10.241M up 34.75% [source: sales updates to December 31].

- Reached the 100K Postive Feedback major milestone for its eBay store on October 7, 2021 [source: PR October 12].

- Cash Flow flipped positive in 2021 Q3.

- $1.615M in capital for increased inventory raised through the first phase of the Public Offering.

- 2022 revenue for Weeks 1-10 already $2.670M.
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2022 Onwards Price Possibility - Based On Correct Market Cap For Revenue Figures Provided By Company - As At March 11, 2022

$SFLM revenue in 2021 was: $10.241M

$SFLM eBay/1stDibs 2022 revenue estimate - not including additional revenue streams from NFT Division and Metaverse Division - based on Weeks 1-10: $13.884M

Multiple x 10:

- SFLMaven jewelry core business.

- Add 7 x collectible companies and grow to same level.

- Add NFT Division of SFLMaven.

- Add Metaverse Division of SFL Maven.

10 x $13.884M = $138.84M.

Market Cap based on Total Outstanding Shares of 1.921 Billion = $0.0722.

Price based on Restricted still being Restricted or the company insiders / lenders choosing to keep if any go Unrestricted in 2022 [none have so far] - so based on Unrestricted Outstanding Shares of 1.306 Billion - $0.1062.

Short term for just the Jewelry Division revenue: $0.0072 / $0.0106.

This section will be updated on an ongoing basis as revenue increases or if there is any change to the share structure.
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CEO Videos

1st Video - PR'ed October 9, 2020:

https://vimeo.com/466211275

2nd Video - PR'ed November 2, 2020:

https://www.youtube.com/watch?v=NP2lBMixGZ8

3rd Video - PR'ed April 9, 2021:

https://vimeo.com/534192493

4th Video - linked released via Twitter May 6, 2021:

https://vimeo.com/546029691

5th Video - link released via Twitter May 12, 2021:

https://www.youtube.com/watch?v=IqBPN1W097o

6th video - link released via Twitter June 7, 2021:

https://vimeo.com/558582193

7th Video - link released via Twitter June 9, 2021:

https://www.youtube.com/watch?v=J6FaPp0p22k

8th Video - found on Money TV September 2, 2021:

https://vimeo.com/596165761

9th Video - linked via Twitter September 16, 2021:

https://vimeo.com/606644545

10th Video - linked via Twitter September 20, 2021:

https://drive.google.com/file/d/1tw-b7-qSLOXj6m67FgqqOQlkOyxG3m78/view

11th Video - linked via Twitter October 15, 2021:

https://vimeo.com/632111482

12th Video - PR'ed February 4, 2022:

https://www.nasdaq.com/videos/valentines-day-trends-and-ecommerce-in-the-jewelry-space?jwsource=cl

13th Video - PR'ed February 7, 2022:

https://vimeo.com/673267050

14th Video - PR'ed February 11, 2022:

https://vimeo.com/675954496
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Current Tier - OTC Pink Current

https://www.otcmarkets.com/stock/SFLM/overview
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Plans to uplist to OTCQB - will require sustained bid above .01.
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Public Offering

A Public Offering of at .0050 to raise capital to increase the inventory to increase sales by a target of 30% in 2021 was filed on January 28, 2021.

The Public Offering Statement was updated on May 18, 2021 to change the price to .0046 and it was confirmed that money was already coming in.

With the sales increase target already exceeded by the end of Q3, a SEC Form 1-Z Public Offering Exit Report was filed on December 9, 2021 showing that:

- $1.615M in capital brought in.

- Only 352.5M of the 2.2 Billion maximum offered from October 10, 2019 were sold at .0046. The majority of these shares have probably already been traded on previous runs (see Share Structure section notes).

From December 16, 2021 onwards, there has been a Public Offering of 2 Billion maximum offered at prices that are varied periodically to offer a discount to institutional level investors / large account traders who can meet the minimum of $50K initial purchase, minimum of $10K follow-on purchase and other relevant qualifying criteria.

MM OTCN started bidding at .0008 to maintain that level on February 24-25 and then as OTCX as high as .0011 on March 9-11.

The increase in Unrestricted Outstanding Shares posted on February 9, 2022 corresponded precisely to a probable 3 x $50K / 62.5M share investments.

The increase in Unrestricted Outstanding Shares posted on March 11, 2022 corresponded to a probable 4 x $50K investments.

Over that 30-day period, the increased cash available enabled more inventory to be bought. This has already resulted in an all-time record revenue week of $362K in Week 10 and 3 other weeks with $298K, $319K and $256K in Weeks 7-9 - compared to the previous norm of $200K to $230K.
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Share Structure - Updated March 11, 2022

Transfer Agent Verified - updated at least monthly

Authorized Shares: 5,000,000,000 [same as in January 2020]

Outstanding Shares: 1,921,775,173 [up 341.25M in 11 months September 2020 > August 2021 - no change August 2 > September 8 - up 43.75M September 9 > October 8 - no change October 9 > January 20 - up 187.5M January 21 > February 9 - up 281.25M February 10 > March 11]

Restricted: 615,504,231 [up 20M in 11 months September 2020 > August 2021 - no change in last 3 months May to August 2, 2021 - down 50M August 2 > September 8 - no change September 9 > March 11]

Unrestricted: 1,306,270,942 [up 321.25M in 11 months September 2020 > August 2021 - up 50M August 2 > September 8 from formerly Restricted - up 43.75M September 8 > October 8 - no change October 9 > January 20 - up 187.5M January 21 > February 9 - up 281.25M February 10 > March 11]

Note 1: It is only the Unrestricted Outstanding Shares count that is relevant to immediate trading. Relatively low at 1.3B for a stock in the .0014 > .25 price range.

Note 2: The 252.5M increase in the Unrestricted Outstanding Shares count in 10 months September 2020 > July 2021 was not significant to the long-term traders of $SFLM.

Note 3: Way more than that increase over 220+ trading days was traded in just a dozen of them - for example: 65M in just 2 days on March 3-4, 30M on March 18, 365M on March 24, 57M on March 25, 99M on March 29, 28M on April 1, 136M on April 5-9, 50M on April 7, 28M on April 8, 21M on April 29 & 35M on May 4 [914M in just those 12 days].

Note 4: The 68.75M increase in July 2021 was not significant to the long-term traders of $SFLM. 578M were traded in the 20 trading days concerned - including 286.5M on July 15, 49M on July 16 and 112.75M on August 4 [448M+ in just those 3 days alone].

Note 5: The 50M increase in August 2021 - all formerly Restricted shares held by insiders - was not significant to the long-term traders of $SFLM. 343M were traded in the 27 trading days concerned - including 112M on August 4 when it ran .0042 > .0064 (52%) and 50M on August 13 when it ran .0040 > .0051 (27.5%).

Note 6: The 43.75M increase in September 2021 was not significant to the long-term traders of $SFLM. 282M were traded in the 22 trading days concerned - including 71M on September 21 followed by another 60M October 5+6.

Note 7: The 187.5M increase January 21 > February 9 was not significant to the long-term traders of $SFLM. 304M were traded in the 20 days concerned - including 52M + 71M + 82M + 51M on February 4-9 [256M in just those 4 days].

Note 8: The 187.5M increase equates exactly to 3 x minimum $50K / 62.5M investments at the Public Offering.

Note 9: The 281.25M increase February 10 > March 11 was not significant to the long-term traders of $SFLM. 821M were traded in the 30 days concerned - including 82M on February 17, 64M on February 22, 80M on February 23, 58M on February 28 and 62M on March 1 [346M in just those 5 days].

Note 10: The 281.25M increase could equate to 4 x $50K / 62.5M initial investments plus some $10K follow investments or payments for services such as accountancy / PRs.

Note 11: The increased cash available brought in over the 30 days February 10 > March 11 enabled increased inventory to be made available and resulted in consistently much higher revenues - including an all-time record of $362K - see section above.
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PRs / Updates Since February 18, 2021

Ongoing PR campaign with 51 releases already.

Items referring to achievements surpassed by later results in 2021 deleted.

2021

News - February 18. Sun Kissed Rebrands to Align with Its Highly Successful Multi-Million Dollar Online Jeweler Subsidiary, SFLMaven.

https://www.otcmarkets.com/stock/SFLM/news/st...id=1814790

News - April 29. SFLMaven Corp Engages MZ Group to Lead Strategic Investor Relations and Shareholder Communication Program.

https://www.otcmarkets.com/stock/SFLM/news/SF...?id=300548

News - May 6. SFLMaven Announces Launch of New Corporate Website.

https://www.otcmarkets.com/stock/SFLM/news/SF...?id=301709

News - May 11. SFLMaven Selects Heather Krug PR & Marketing as its Public Relations Agency.

https://www.otcmarkets.com/stock/SFLM/news/SF...?id=302337

News - June 10. SFLMaven Celebrates 18 Year Anniversary and Transition to Public Company.

https://www.otcmarkets.com/stock/SFLM/news/SF...?id=306755

News - July 20. SFLMaven Announces New Sales Channel Launch on 1st Dibs, a Leading Luxury Goods Online Marketplace.

1st Dibs Marks Launch of First New Sales Channel, Further Diversifying Revenue Base.

https://www.otcmarkets.com/stock/SFLM/news/SF...?id=312366

News - September 21. SFLMaven Announces New Collectibles Marketplace Strategy with Focus on Acquisitions and Digital Auction Leadership in NFTs and Other Unique Items.

Company to Enter $370 Billion Collectibles Space to Leverage Digital Auction Expertise and Augment $MM Existing Luxury Goods Business.

https://www.otcmarkets.com/stock/SFLM/news/SF...?id=321684

News - September 23. SFLMaven Announces Further Details on the Company’s Emerging NFT Strategy.

https://www.otcmarkets.com/stock/SFLM/news/SF...?id=322131

Business Article in Thrive Global - September 23. Joseph Ladin of SFLMaven Corporation: “Invest in all of your stakeholders”

https://thriveglobal.com/stories/2599162/

News - September 29. SFLMaven Announces LOI with First Talented Artist for Creation of Unique NFT Portfolio.

https://www.otcmarkets.com/stock/SFLM/news/st...id=2008065

News - October 6. SFLMaven September Sales Soar 32% to $1.1 Million as Positive Feedbacks Approach 100K.

https://www.otcmarkets.com/stock/SFLM/news/st...id=2014290

News - October 12. SFLMaven eBay Online Store Surpasses 100K Positive Feedbacks.

https://www.otcmarkets.com/stock/SFLM/news/st...id=2018511

News - October 14. SFLMaven Announces Signed Agreement with First NFT Artist for 50 Unique Works.

https://www.otcmarkets.com/stock/SFLM/news/SF...?id=325237

News - October 19. SFLMaven Signs Second Talented Artist for Expansion of Unique NFT Portfolio.

https://www.otcmarkets.com/stock/SFLM/news/st...id=2025011

Update - November 11. How NFTs Create Value.

https://hbr.org/2021/11/how-nfts-create-value

https://twitter.com/SFLMaven/status/1458849398381858821

2022

News - February 1. SFLMaven Provides Provisional Q4 2021 Performance Metrics.

Sales up 20% to $2.5 Million on 10% Jump in Average Item Pricing, Web Traffic Exceeds 1.1 Million.

https://www.otcmarkets.com/stock/SFLM/news/st...id=2117630

News - February 4. SFLMaven CEO Joe Ladin Joined Jill Malandrino on Nasdaq TradeTalks to Talk Trends and Ecommerce in the Jewelry Space.

https://www.otcmarkets.com/stock/SFLM/news/SF...?id=342291

News - February 7. SFLMaven CEO Joe Ladin Recently Joined Donald Baillargeon on MoneyTV for an In-Depth Update on SFLMaven’s Strategy and Prospects in 2022.

https://www.otcmarkets.com/stock/SFLM/news/SF...?id=342478

News - February 8. SFLMaven Posts Weekly Sales of $305k+ Driven by $266k in “Famous Thursday Night Auction” Sales.

https://www.otcmarkets.com/stock/SFLM/news/SF...?id=342720

News - February 11. SFLMaven CEO Joe Ladin Discusses Metaverse Strategy on MoneyTV.

https://www.otcmarkets.com/stock/SFLM/news/SF...?id=343304

News - February 15. SFLMaven Sees Weekly Sales Top $202k on Strong Demand and Premium Items.

https://www.otcmarkets.com/stock/SFLM/news/SF...?id=343738

News - February 17. SFLMaven Announces Plan to Purchase Metaverse Real Estate to Establish Virtual Jewelry Operations in Decentraland.

https://www.otcmarkets.com/stock/SFLM/news/SF...?id=344206

Update - February 18. "Get ready for this coming Thursday! We are poised to have our biggest @ebay #Auction Thursday Night yet in 2022! We'll be posting jewelry highlights here, starting starting tomorrow. Keep an eye out for our tweets!

https://twitter.com/SFLMaven/status/1494793007706607627

News - February 22. SFLMaven Reports Exceptional Weekly Sales Data, Topping $250k for the Seven Days Ended February 17.

https://www.otcmarkets.com/stock/SFLM/news/SF...?id=344690

News - February 24. SFLMaven on Pace for Significant Revenue Growth in 2022 as Company Finalizes Purchase of Metaverse Real Estate.

https://www.otcmarkets.com/stock/SFLM/news/SF...?id=345136

News - March 2. SFLMaven Reports Record Single-Week Sales Near $320k on Breakout Thursday Night Auction Performance.

https://www.otcmarkets.com/stock/SFLM/news/SF...?id=346090

News - March 4. SFLMaven Finalizes Decentraland Real Estate Acquisition to Establish the Company’s Virtual Vintage Jewelry Metaverse Store.

https://www.otcmarkets.com/stock/SFLM/news/SF...?id=346460

News - March 9. SFLMaven Continues Notable Trend with $298k in Weekly Sales as Thursday Night Auction Momentum Builds.

https://www.otcmarkets.com/stock/SFLM/news/st...id=2152200

News - March 11. SFLMaven Hires Chicago Digital Design Consultancy to Direct Company’s Metaverse Presence.

https://www.otcmarkets.com/stock/SFLM/news/SF...?id=347469
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Business Article - December 31, 2021

"SFLMaven Corp, The ‘Amazon.Com Of Collectibles,’ Expands Into NFT Market… And Could Change NFT Ecommerce For Good"

https://marketsherald.com/sflmaven-corp-the-amazon-com-of-collectibles-expands-into-nft-market-and-could-change-nft-ecommerce-for-good/
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Business Article - January 27, 2022

"SFLMaven: The Future Of Collectibles In The Online Marketplace"

https://marketsherald.com/sflmaven-the-future-of-collectibles-in-the-online-marketplace/
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Business Article PR - February 11, 2022

"Understanding the Metaverse as an Investment Opportunity"

https://www.marketwatch.com/press-release/understanding-the-metaverse-as-an-investment-opportunity-u-sflm-rblx-mttr-mmat-qcom-shop-meta-2022-02-11
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Analysis Video - Penny Stocks Today - Released February 17, 2022.

"The King of eBay is Diving into NFTs!!"

https://www.youtube.com/watch?v=I3zdLR0wRsI
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Trading Patterns

Note 1: Details of runs in 2019 and 2020 of up to 433% have been deleted - still available to view in the contemporaneous record here.

Note 2: Now that we are expecting runs of 1000% > 2000% in 2022 from current levels, details of 8 x runs less than 84% in 2021 have been deleted - still available to view in the contemporaneous record here - to make breakout patterns in a new tax year more evident. In addition, some details of stages observed in previous short squeezes has also been deleted.

2021

Started breakout from .0038 (previous close) > .0050 on January 6, 2021

Ran from .0052 > .0064 on February 9 - 23%

Ran from .0062 > .0080 on February 10 - 29%

Ran from .0073 > .0091 on February 11 - 25%

Ran from .0070 > .0088 on February 18 - 26%

Ran from .0076 > .0091 on March 3 - 20%

Ran from .0086 (previous close) > .0197 (then new 2021 high) on March 24 - 129%

Ran from . 0092 (previous close) > .0169 on March 29 on just under 99M traded - 84%

Ran from .0169 (previous close) > .0200 (new 2021 high) on March 30 - 18%

Ran from .0127 (previous close) > .0160 on April 1 on just 28M traded - 26%

Ran from .0098 (previous close) > .0119 on April 8 - 21%

Ran from .0060 (previous close) > .0117 on July 15 - 95%

Ran from .0018 (days prior) > .0030 by December 14 - 66%

2022

Ran from .0018 > .0024 on February 4 - 33%.

Started move off 2022 bottom .0008 on March 1 > .0014 by March 7+8 - 75%

Maintained same bottom range - predominantly .0020 > .0052 (10% > 25% of the anticipated .02+ break) - for 71 trading days to December 31, 2021 as new interest tried bidding first but also bought some on the ask. By then, 823.3M shares - 98.3% of the low Unrestricted Outstanding Shares count at the time - had been bought September 22 - December 31. As the balance at higher prices are held by longs, this should make it extremely thin to the upside in the .0052 > .02+ range.

Increases in the Unrestricted Outstanding Shares over the last 71 days have not been significant to the top long-term traders of $SFLM as a proportion of the total volume traded (see relevant section above) and the greatly increased revenue achieved over the past 8 weeks due to increased cash available for inventory is clearly evident.

Expect a dramatic move up anytime we get sufficiently large buys set across several successive asks - taking out any walls put up by any legacy debt holders or those that attempt to manipulate the price down by a combination of shorting and walked down, often "fake" walls - by which I mean cancelled when hit without filling.

When traders fail to hit the ask aggressively enough at the open, any legacy debt holders will continue to trade at current levels.

Any manipulators leave themselves open to getting short squeezed - as happened in 2021 on March 24 and March 29 for 129% and 84% runs and again on July 15 for 95%. During several runs, legacy debt holders have been observed to push bids up and not start daily selling on the ask until a peak is reached.

A number of times in 2021, more traders were willing to hit the ask above hold back attempts to top up their inventory of shares for trading throughout 2022 - especially during the phase when the company starts its qualification attempt to uplist to OTCQB which will require a sustained bid above .01 - and for trading on surge moves and short squeezes.

With many traders now known to be watching $SFLM at all times, those that try walking asks down are likely to get taken out by large buys - and lose shares at just the wrong time.

As with all my long-term top picks, knowing who got what where - relative to you by process of elimination - is important when deciding the ratio of shares to keep long-term vs locking in partial profits at peaks in the .01 > .02+ range - as is patience - this is a long-term play.
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Performance & Outlook

$SFLM will remain a top profit pick for me throughout 2022 for self-evident reasons.

It is currently trading well below where its market cap should be both for its predicted 2022 eBay / 1stDibs revenue of $13.8M+ and for its planned 10 x revenue ahead with the NFT Divsion, Metaverse Division and acquisitions under the Collectibles Marketplace Strategy.

The company exceeded its 2021 revenue growth target of 30% - achieving $10.241M / 34.75% [see relevant sections above].

$SFLM was also my predicted and actual top profit earner in both 2021 and 2020 due to the extent and frequency of its probable short squeeze runs. As a long-term project, this enables more shares being held for future growth and uplisting to be effectively converted to "free" by trading a portion of the overall inventory on significant moves - particularly on interim peaks around .0150.

It pays to be ready at all times for surges, uplisting to OTCQB and the long-term.

Continued large profit trading opportunities are anticipated ahead throughout 2022 and future years for those who maintain a large inventory of shares at various price points. Having plenty of shares - you don't need the cheapest - avoids the need to chase every time it runs and also locks up an ever increasing % of the relatively low float and thereby deprives new interest of cheap shares - particularly those under .01.

Cancel any left over ask sell orders at close to get the maximum gap up at each open.

Expect .02+ at some point ahead in 2022 - and much higher in the longer term as the up to 10 x revenue from the NFT Division, Metaverse Division and Collectibles Marketplace Strategy kicks in (see forecast in earlier section) - and repeat runs in the meantime to .01 > .0150 - as the following catalysts play out:

- Awareness in the wider trading / investing community of the proven success and future potential of SFLMaven.

- Weekly eBay sales revenues visible to all share holders and potential shareholders on a continuous basis.

- Updates from the company on sales weekly and PRs at least monthly.

- Updates on the progress of the Metaverse Division every week or so.

- 2021 Q4 filings [due by March 31].

- Launch of SFLMaven's own on-line store - in addition to eBay.

- Broadening its multi-channel digital strategy [source: PR July 15].

- Exploring other sales channels outside of eBay to diversify and expand its reach [source: PR July 15].

- Addition of a Shopify store - launch TBA [source: 8th video]

- Nationwide expansion of the NFT Division of SFLMaven.

- Collectibles Marketplace Strategy - acquire up to 10 x existing collectibles companies.

- Build revenue of each company to that of the current SFLMaven Jewelry Division - $1M+ most months of the year.

- Large investors found by MZ Group from both their client base and investor symposiums.

- Social media influencing and brand building conducted by Heather King PR & Marketing.

- Completion of audit to become "Fully Reporting"

- Uplist to OTCBQ.
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Websites / Social Media

SFLMaven website: https://www.sflmaven.com/

SFLMaven - eBay on-line store: http://www.ebaystores.com/SFLMAVEN-ANTIQUES-JEWELRY-FINE-ART

SFLMaven - 1stDibs on-line store: https://www.1stdibs.com/more-from-seller/jewelry/?sellerPk=j_23032

SFLMaven Twitter: https://twitter.com/sflmaven

SFLMaven Instagram: https://www.instagram.com/sflmaven/?hl=en

SFLMaven Facebook: https://www.facebook.com/sflmaven/
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SFLMaven Annual Revenue - As At March 11, 2022 - Weeks 1-10

Previous Total Weeks 1-9: $2.308M

Revenue This Week 10: $0.362M

2022 Total Weeks 1-10: $2.670M.

Note 1: The majority of the revenue comes in each Thursday when the weekly auction ends.

Note 2: Estate items sold on eBay for 18 years - est June 2003 - revenue is limited only by the inventory available each week. This has been clearly demonstrated several times when desirable items were bought ahead of the auction eg "Buy It Now" sales August 1-4, 2021 were $51,696 and March 4-9, 2022 were $61,056 including a $35,000 item.

Note 3: 2021 Total Revenue: $10.241M.

Note 4: Pro-rata estimate for 2022 revenue - based on sales in Weeks 1-10 and not including the anticipated additional new revenue streams from acquired collectibles companies, the NFT Division or the Metaverse Division - 52/10 x $2.670M = $13.884M.

https://www.ebay.com/sch/i.html?_sofindtype=0&_byseller=1&_nkw=&_sacat=0&_udlo=&_udhi=&_ftrt=901&_ftrv=1&_sabdlo=&_sabdhi=&_samilow=&_samihi=&_sadis=15&_stpos=98274-8623&_fss=1&_fsradio=%26LH_SpecificSeller%3D1&_saslop=1&_sasl=SFLMAVEN&_sop=1&_dmd=1&_fosrp=1&LH_Complete=1&LH_Sold=1&rt=

https://www.1stdibs.com/more-from-seller/jewelry/?sellerPk=j_23032