electroCore, Inc. (ECOR)

[Polyphemus]

ECOR responds to the strategic failure of its headache device by appointing 2 new directors to Board. They bring entertainment, fashion & media backgrounds to this flailing medical device company. They have no medical device or FDA-regulated products experience. ECOR is apparently doubling down on its prior fundamental mistake of using a once promising medical technology in a junk application by trying to go direct to the consumer. At best, this could be a bridge to somewhere else. But to where? And do they have the capital for it? CEO is mute to shareholders. Annual meeting will be interesting.