Capstone Companies Inc (CAPC)

[StockpickerCAPC]

Capstone Smart Mirror Is Not Another Fitness Mirror…

source
https://finance.yahoo.com/news/capstone-smart-mirror-not-another-192100335.html

Wed, March 2, 2022, 8:21 PM

Capstone Companies, Inc. (OTCQB: CAPC) ("Capstone" or the "Company"), a designer, manufacturer and marketer of consumer inspired products that simplify daily living through technology today that addresses the uniqueness of the Capstone Smart Mirrors when compared to other mirrors commonly known as "smart."

Stewart Wallach, Capstone’s Chairman and CEO, commented, "While the global pandemic affected every aspect of Capstone’s Smart Mirror development since its initial announcement at CES 2020, causing unforeseen obstacles at every turn, the company not only survived the turmoil but formally introduced the Smart Mirror program at the recent CES 2022. This was a milestone for the company and inventories are now available and orders being shipped in the USA. Mr. Wallach added, "Even the inventory arrivals that were expected at the end of January were delayed over the past few weeks, the first 1,000 mirrors are in stock and the next 1,000 are in transit with another 1,000 planned for production and this hurdle is now behind us."

While the Company applauds the launch of the first smart mirrors like the MirrorTM by lululemon athletica, the smart mirror product acceptance by consumers was likely bolstered by the COVID-19 pandemic forcing people indoors. Bringing a smart fitness product into one’s home that was timely, unique, and innovative. The benefits and convenience of smart mirrors, especially with its interactive capabilities and emergence of the integrated "smart" home, argues for continued appeal of smart mirrors to consumers.

Marketing associate, Jonathan Caparco added "Our product is now available on Amazon.com and sold directly through our CapstoneConnected.com website.
https://capstoneconnected.com/

The company now faces the challenge of making the public aware of the reason this product exists and what it will do for their lifestyle now and into the future. We often receive inquiries in Customer Care about the product and specifically "are we another fitness mirror?"

Wallach further expanded, "Our vision, internally referred to as Connected Surfaces, is much broader than the current technology provided by existing smart mirrors. Our product strategy addressed the future concept of bringing content to the walls of one’s home through a form factor that does not exist today. It is common practice for people to walk around ones home with a smartphone in their hands. This connection to the digital world is growing daily as learning content, services, entertainment, and direct to consumer communications are ever expanding and building a reliance on internet accessible devices. Faster broadband has caused the individual relationship with smart digital devices to strengthen and homes are getting smarter by the day."

Capstone’s design engineer, Kerry Brown, elaborates on the product initiative "The Capstone Smart Mirror was designed to provide access to the extensive content and services available via the internet in a new and innovative form factor. Capstone’s Smart Mirror, unlike a "display only" mirror has an Android® operating system and allows interaction through both touch and remote controls. It is in most ways like a smartphone for the walls of today’s homes hidden in the form of beautiful mirrors. We targeted the product line to be the next mainstream addition to the smart home. Compatible smart doorbells, security systems, streaming content, banking services, tutoring, telemedicine, delivery tracking, shopping and much more all can be accessed and delivered through our smart mirrors."

In closing Wallach added, "Our remaining challenge is to make people aware of the benefits and reasons someone would want to own one of our smart mirrors. We are not in the content business and as such there is no future expense to ownership. The Capstone mirrors are a step into the future and we believe the next smart device to be added to one’s home as dwellings are updated, renovated or simply made smarter. And..yes, users can workout in front of our mirror too!"

About Capstone Companies, Inc.
Capstone Companies, Inc. is a public holding company that engages, through its wholly owned subsidiaries, Capstone Industries, Inc., Capstone Lighting Technologies, LLC, and Capstone International HK, Ltd., in the development, manufacturing and marketing of consumer products to retail channels throughout North America and certain international markets.

Visit our websites;
https://capstonecompaniesinc.com/
for more information about the Company and
https://capstoneconnected.com/
for information on our current product offerings.

Contacts
Aimee C. Brown
Corporate Secretary of Company
[phone], ext. 313