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Monday, February 05, 2007 11:06:37 PM
But just as the fledgling company ramps up production, the industry appears poised for change. Customers have grown accustomed to receiving rented movies and games through the mail, but the industry's future is guided by broadband adoption. Cable companies already have networks in the ground and the major phone companies are laying fiber to offer their video service.
The digital era is coming, Gallent says, because the industry already has in place the infrastructure, technology and content-rights structure. All that remains is for the movie and television studios to ante up with licensing, and the first glimmers - TV programs downloadable via iTunes - have appeared. "It's the land grab right now," Gallent says. "There are lots of people posturing for that business and investing in all the pieces for that. As we see studios license more of their content, we'll see that take off." Looking for its place in the growing industry, GameZnFlix is a sponsor of the Nashville Independent Film Festival and wants to join the independent film world to obtain content distribution rights. "We're in a time of this whole industry changing in a dramatic way and I think there's a lot of opportunity," says Sallie Mayne, managing director of the film festival. "I think the past templates of producing films - as technology has changed - it is making filmmaking accessible to many more people"
GameZnFlix earlier this year announced plans to launch a video/ movie channel on IntelSat America 5 in collaboration with Hit Media. Pittsburgh International Telecommunications is providing the satellite delivery model and also will serve as GameZnFlix's download station.
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