Medicine Man Technologies Inc (SHWZ)

[damAcon1]

That is not even the 'trick'. The play on these 'high profile brands', since everything is essentially seed to sale in each state...and the selected growers/producers are locals running their genetics...is to do what Gage did. They got the exclusive rights to Cookies in Michigan. What they did was position their flower right next to Cookies products on shelves. It is said that people will travel miles (hours sometimes) to buy Cookies branded cannabis...(side note) and that is also why Gage's average basket size is so large, because people travel for it so they stock up...anyway, by Gage positioning their 'high quality' product next to the Cookies brand, but obviously at a cheaper price point, they were able to use the Cookies brand to attract consumers...and convert them into Gage consumers. Consumers favor Cookies because it is perceived as 'high quality' cannabis, that is how Berner markets it. If you can take a customer looking for high quality cannabis and have them try a cheaper (own brand) of equal quality, they are likely to transition to the cheaper product...because consumer studies continue to prove that customers are looking for quality high-THC products for the cheapest cost.