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Re: None

Tuesday, 02/15/2022 11:14:02 PM

Tuesday, February 15, 2022 11:14:02 PM

Post# of 95891
Here are some real hard numbers that show why revenue doesn’t tell the whole story. This company lacks the ability to sustain profitability.

2019 - Total Sales for SFLM = $12,837,260 (less $2,013,335 returns and allowance) = $10,823,925

Cost of Goods Sold (Inventory, Purchases, Packing/shipping, postage & freight, Jewelry repair, certifications etc.) = $10,066,251

Gross Profit= $757,674

Operating expenses (advertising/promotion, auto expenses, bank charges, computer expenses, credit card fees, payment processing fees [Ebay, Paypal], selling fees, dues & subscriptions, entertainment, insurance, internet, license and taxes, meeting/seminars, office expenses, payroll taxes, professional fees, rent, salaries, security, telephone, travel, utilities, web site, interest expense) = $1,296,823

TOTAL LOSS FOR 2019 = $-538,798

$11million in sales, half million total loss! Real numbers - not speculation!