FHH at a Glance
“If you don’t have your health, you don’t have anything”.
This is a centuries-old truism we take seriously at Fine Hygienic Holding (FHH). We are, first and foremost, a wellness company. We seek to manufacture, market, and distribute superior products that provide not only good value for our consumers, but also improve their lives. From our uniquely sterilized tissue products, and skin-friendly baby and adult diapers, to our newest addition to the FHH Family - innovative personal protective equipment (PPE), long lasting germ protection solutions, natural nutritional supplements and Nai Arabia 100% natural beverages - each and every day we help the wellness of millions of individuals and their families in over 80 countries across the globe. This is our aim: to improve the lives of our region’s — and the world’s — consumers.
This commitment extends into everything we do. Our employees are our most important asset. They are the backbone of FHH. We are committed to the well-rounded health and well-being of our employees, and to creating an environment that attracts and retains the best. We aspire to become a company, where quite simply, “people love to join and hate to leave.”
We also fervently believe that we must give back to the very communities that we work, live, and play in. Giving back is a fundamental part of our DNA. Our legacy stretches far beyond products and services, but to serving humanity and helping in small yet meaningful ways, making our world a better place.
Our Heritage
Our founder, Elia Nuqul, believed in looking for opportunities where others failed to see them. He established Nuqul Brothers Company in 1952, a modest trade and import business for food and consumer goods. With a commitment to innovation and sustainability that was far ahead of his time, Elia's business grew steadily, and he began to seek new ways to expand.
At that time, hygienic paper products were not widely available in the MENA region. Elia saw enormous potential in this market segment, and he went on to establish Fine Hygienic Holding (formerly known as Fine Hygienic Paper Company) in 1958.
The founder realized early on the need to create awareness and with his entrepreneurial vision, he introduced consumers to the highest quality toilet paper and facial tissues at affordable prices.
By committing to ethical business practices, Fine quickly cemented its status as the regional industry leader. It continued to build on this success over the years, developing new products and hygienic solutions, patenting new processes and technologies, and expanding into untapped markets.
Until this day, Elia's original forward-thinking and vision continue to shape our values. It is this rich heritage that inspires the work we do today as well as our passion for a better tomorrow.
Our Vision
We will become the shining star of the Arab FMCG business world. We will take on the iconic global FMCG companies with pride and daring. We will win leadership market share by out-innovating and out-maneuvering competition.
All of this shall culminate by taking FHH public on a global-leading exchange, and making FHH a preferred investment for the global financial community. We will, in every sense of the word, become truly a “big-time” company—uttered in the same breath alongside the world’s finest corporations and organizations.
Our Cultural Values
We do the right thing Always. Ethically, morally, in-principle. We don’t compromise on ethics and character. Ever.
Spend company money as we spend our own.
We embrace meritocracy and diversity. It’s all about results. Politics, “managing up”, individual differences and personal choices simply don’t matter. It’s all about performance.
We debate vigorously and share our views. But we aren’t a debating society we are a company that has to be nimble and fast-moving; and once a decision is taken we align 100% behind the decision. No behind the scenes maneuvering. We are one team, one dream.
We take risks. We aim for the skies and know that in doing so we may fail sometimes. This is ok. We aren’t meek and scared. We are bold. Because only boldness brings breakthrough ideas and results.
We know jobs can either be “revenue” jobs or “expense” jobs. We seek to transform every role in the company into a “revenue” role.
“If we take care of the people, the business will take care of itself”. People are key to our success. We make no apologies for holding the bar high. And we will be ruthless on high standards. But those who make the team will be well taken care of....as they should be. Stars should be treated like stars. We want an organization people "Love to join and hate to leave".
We master our fundamentals. We execute brilliantly. We have great attention to all-important details. We have strong governance and control of company monies and assets. We don't know what sloppy is!
We deliver our targets. We don’t miss. We certainly don’t invest any energy into conjuring up justification for missing. Quality of excuse has no bearing. We focus all energy on delivery and simply put, “Failure is not an option”.
GLTA! VXIT will be just Fine IMO!
