Hannover House Inc (HHSE)

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IR-BLOG: OFFERS "FIRST LOOK" MYFLIX EARLY ADOPTER SOFT-LAUNCH


HHSE Investor Relations

Friday, January 28, 2022

HHSE Offers "First Look" at MyFlix EARLY ADOPTER Soft-Launch

Greetings HHSE Friends & Followers - Contained within this blog today (Friday, Jan. 28, 2022) are some work-in-progress images of an EARLY ADOPTER promotion to start building the consumer registrations for MyFlix. What we will be launching (planned for Friday, Jan 28), is a SOFT-LAUNCH of this Early Adopter campaign... which within a few weeks will be expanded to ROKU and Amazon Web Services OTT & APP outlets (collectively reaching over 60-million households).


CONSUMER PRESS RELEASE LINK:

https://www.einpresswire.com/article/562168169/hhse-opens-soft-launch-of-myflix-early-adopter-promotion?r=paLC1zzGkBwTeJK7vL


The goals of this soft launch promotion for MyFlix are to:

* Begin building CONSUMER AWARENESS that MyFlix is readying it's launch;

* Sign-Up and Register USERS by offering a FREE month of the "MyFlix-Plus" Service AND a FREE DVD.

* Soft / Beta-Test of technical issues, such as streaming flows, E-commerce and internal registration operations.

THESE ISSUES are best discovered and resolved quietly, prior to launching a multi-million-dollar consumer advertising and Publicity campaign.

PLEASE NOTE THAT ALL OF THE "FREE STREAMING TITLES" UNDER THIS PROMOTION ARE HHSE-BRANDED PROPERTIES. This is intentional. We don't know how successful (or not) this soft-launch Early Adopter promotion will be with consumers. By offering only HHSE titles, we are protecting the perceived value of properties owned by third-party studio suppliers; we are avoiding the challenge of revenue allocations of the sign-up fees; and we are protecting the potential of negative cash-flows that could occur if the consumer response is strong and the data-streaming resulting from these "free" movies proves to be disproportional to the $10 sign-up fee.

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Some "SCREEN GRABS" of the MyFlix EARLY ADOPTER Promotion Web Pages:

[ 2 Screen Grabs ]


PLEASE ALSO NOTE: The MyFlix.com Site has SOME of these updates as of 9:30-am Eastern Time... but additional graphics and KEY COPY about (E-Commerce Response Sign-Up) are STILL BEING Tweaked and will be UPDATED TO THE MYFLIX.COM site within the next few hours. Hey, "first look" is what HHSE longs asked for... so you're seeing a bit of a work-in-progress this morning! By the time we post the EARLY ADOPTER promotion to ROKU, AMAZON and other OTT / APPs, the slick moving graphics, E-Commerce portal and template formatting of movies will be fully polished.