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Thursday, February 10, 2022 7:51:13 PM
While your arithmetic is fine, your logic is faulty. The only reason Bolt was able to sell those ties for $314 was: A new material and a limited production run made them a novelty tie. When you are making 16 thousand ties, they don’t have much If you sold 16,000 of those ties for $314.15 each, that single metric tonne of silk would generate over $5 million in sales. novelty value. Sure they are a blend of silk containing spider genes and cotton. But that alone will not enable KBLB to sell 16 thousand of them. Personally I thought the ties were ugly and didn’t bother to even try to bid on them.
I weighed my sheet set (including pillows) and it came out to 7 pounds. At $5 million/metric ton, that would cost just short of $16,000 for a sheet set. There are some people who will pay that much, but the market for your sheets will saturate quickly at $16K/set.
Obviously selling direct to customer allows KBLB to take advantage of the markups for completed items over fabric. But Spydasilk has to do a lot more work as well. They will need designers to create designs, production staff to oversee yarn to finished product conversion, and sales support staff for website and shipping/billing.
We don’t know much about Spydasilk as a company. Will MtM do the designs? Someone else? Who is CEO? How many staff?
Hopefully these questions will be answered when their website goes live. They should be out in front introducing officers and department heads and talking about prototypes. When? Soon, I’m sure. But KBLB will never sustain anywhere near $5 million per metric ton in revenue. $500,000 will be tough.
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