Green Thumb Industries Inc (GTBIF)

[FUNMAN]

Trulieve is doing exactly what GTI should be doing. Every acquisition Trulieve is making comes with the same assets you referred to.

Trulieve is doing the right thing.

So Yes, every acquisition GTI makes should be rebranded as RISE, or whichever single name they want to use going forward. The stores should be remodeled with easily recognizable physical characteristics and name recognition.

Better name recognition is better for investors too and instills customer confidence.

When you are standing in front of a True Value Hardware store, you know exactly what you are walking into, and none of them are shaped and sized the same like the more easily identifiable McDonalds or Olive Garden.

It's name recognition.

As an example, watch what Tilray is doing with branding. Irwin Simon is a branding genius given his history at Hain Celestial Group, Inc. He laid out the blueprint and is copying it at Tilray.

They are buying brands (USA companies) prior to USA cannabis legalization and building those brands for name recognition, and not paying the cannabis premium.

They are introducing new products within those acquisitions with the same names as their Canadian cannabis products so when USA cannabis legalization occurs, all they have to do is infuse the products with THC. The public will already be willing to buy the trusted products.

When cannabis legalization occurs, Trulieve will have hundreds of stores across the country all operating under the Trulieve name.

GTI will own a vast collection of diverse companies selling diverse products since they aren't trying to consolidate their product brands.

They will not have the name recognition synergies.

I own all three of the mentioned companies.

YodaLayHeHoo Thursday, 02/03/22 01:39:11 PM
Re: FUNMAN post# 2844
Post # 2846 of 2846
Starting a reply with " do you understand" is the douchebagiest way to start a sentence. That being said.... Do you understand that McDonald's is a rare company that's not held by a holding company like Restaurant brands or Yum brands. The Cannabis market is so segmented and restrictive that many companies they've bought already have a large following in that market. Should restaurant brands rebrand Burger King? These companies will be holding companies for many different products and stores. Even Verano didn't change the name of their dispensaries in Florida for the same reason they're already popular so why start from square one again.