Muscle Pharm Corporation (MSLPQ)

[Madcowelixir]

That is the most confused analysis I've ever read.

Firstly, MSLP "already" has an Amazon partnership (basically stocks Combat Crunch at Amazon distribution centers for drop shipment) so the recent PR is immaterial as Combat Crunch sales have declined to less than $4m annual through ALL SALES CHANNELS. These new liquid products will fail as well after the initial channel stuffing.

Secondly, Anheizer Busch went on a feeding frenzy of craft beer breweries. AB didn't acquire them because the small breweries HAD a significant distribution network but the exact opposite. To expand the small breweries distribution network and PROTECT current AB brands PRICING in a series of local markets. 95% of all beer on the grocery stores aisles are owned by just TWO companies and these companies acquire to simply protect price. This has nothing to do with MusclePharms product or markets or even business model.

As for the two former Rockstar employees, they were "let go" during the acquisition as they were non essential and brought nothing to the table.

With MSLP, they are on temporary independent contracts that I've shown will provide no value to shareholders as ANY and ALL sales they may be able to provide are subject to the onerous gross commission scale. Besides Ryan only pivoted to this in response to the complete fallout of capital raising and the fact his personal capital was depleted (see personal home property tax delinquent).

It's his Hail Mary and the amazing YOY decline in MSLP sales (now down over -70% since Ryan became CEO) is the exact OPPOSITE of what any acquirer would be looking for. Ryan's immense dilution and hence WW lawsuits have positioned those two parties to square off in bankruptcy court auction.