Fire & Flower Holdings Corp (FAF)

[Marillionaire]

LPs are prohitbited from owning retail licenses. This allows them a branded storefront where they can sell direct to consumers. It allows LPs to build their funnels and engage directly with customers rather than relying on retailers.

Right now an LP submits their SKUs to the provincial wholesaler and that wholesaler (e.g OCS) is the one that owns the customer relationship.

With a branded ecommerce shop on their site, the LP can engage directly with the consumer and FAF will fulfill the order via their licenses/delivery infrastructure. The LP gets data about those purchasing behaviors, plus the 1:1 engagement.

This is the foundation of marketing.