I noticed that to! SaferPlace has a Plan!!!
Safer Place Technologies. Effective November 16, 2020, VXIT purchased the intellectual property of Safer Place Technologies, whose purpose is to create a primary sales and marketing platform making the world a safer place with innovative, ethical, and effective technologies. The division has identified the following seven attractive market segments:
- SaferPlace Health Club Program 36,000 in North America
- SaferPlace, Church and Synagogue Program 381,000 in North America
- SaferPlace School Program 157,000 in USA
- SaferPlace, Airline Program International
- SaferPlace, Cruise Ship Program International
- SaferPlace Hotel and Casino Program International
- SaferPlace Entertainment Venue Program International
One of the many concentrated areas will be the SaferPlace Health Club Program with the objective of restoring health club memberships to pre-covid levels because, on average, health clubs have lost 40% of their membership. The market is 36,000 health clubs and many are large chains such as Golds Gym with 600 clubs. The market is the following eight clubs:
No. 1: LA Fitness
No. 2: Life Time
No. 3: 24 Hour Fitness
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No. 4: Equinox Holdings
No. 5: ClubCorp
No. 6: Planet Fitness
No. 7: Town Sports International
No. 8: Gold's Gym International.
Safer Place Health Club Strategy
Our strategy to bring value to VirExit through Safer Place Technologies is to:
1. Provide a program of unique, effective, and visible to the public, products and services for Covid detection, prevention and elimination measures. Unique technologies include:
1) a mist tent that you walk through to ensure that all virus and other bacteria have been removed from garments and bags;
2) the ability to provide a sterile environment of both the atmosphere and surfaces within the club with a special air purification system;
3) a contagious personal test (should be available this spring) that can determine in 15 seconds whether any person entering a club is contagious with Covid and other viruses; and,
4) a sports mask that is breathe-able for workouts yet 99.9% effective against Covid and other viruses.
2. Provide a certification by an independent health evaluation company to certify that this club is regularly following a protocol allowing them to maintain their rating as a safer health club.
Through our Creative and Positioning Strategy, utilizing our Safer Place Health Club Strategy, we intend to give the Club the ability to say: “Just by coming to our Club you will be healthier than when you came in. So, you should come here regularly.”
Safer Place Health Club Operations
VirExit is in discussions with a nationwide service firm that has 1,900 franchisees throughout North America providing services within their regions.
Program Marketing Objectives
Based on average health club data, if a total Covid confidence building program caused just 10% of the members, who had not rejoined, to now be confident enough to join, it would generate $5,000 of new incremental membership fees less of $1,300 cost for the Covid protection program, generating a $3,700 incremental profit for each club per month.
Health Club Plan Launch: VirExit has two health clubs serving as pilot locations. After 60 days VirExit anticipates rolling the program out nationwide beginning with major chains, and utilizing nationwide trade publications, public relations, and the many health club tradeshows.
