Agro Sector Ideas

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>>> John Deere Is Facing a Farmer Revolt


First its workers demanded and won better wages. Now its customers are suing for the right to repair their machines, endangering a key revenue stream.


Bloomberg

By Michael Byhoff

January 20, 2022


https://www.bloomberg.com/news/articles/2022-01-20/john-deere-is-facing-a-farmer-revolt-over-the-right-to-repair


Farm equipment giant John Deere boasted record profits in 2021 as the global pandemic made consumers and countries more reliant than ever on a functioning agricultural sector. Also last year, unionized workers demanded a piece of the company’s growing pie, and after a strike forced John Deere to provide better compensation to the men and women who make its products.

But now the company has another, potentially bigger problem: farmers. These customers are revolting against restrictions on how they repair increasingly complex equipment. On this episode of Bloomberg’s The Breakdown, we explore how lawsuits and legislation may soon threaten this key revenue stream for John Deere.

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