Splash Beverage Group Inc (SBEV)

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Splash Beverage Group's Pulpoloco Brand Receives Authorization for 187 Ralph's Grocery Stores
8:00 am ET January 19, 2022 (Globe Newswire) Print
Splash Beverage Group, Inc. (NYSE American: SBEV) ("Splash" or the "Company"), a portfolio company of leading beverage brands, today announced it has received authorization to sell its Pulpoloco Sangria line in 187 of Ralph's Grocery stores. Ralph's Grocery, a division of The Kroger Company, is a market share leader with 187 stores across Southern California.

"This is another significant milestone for Splash and a meaningful step in our strategy to expand into major supermarket chains," said Robert Nistico, Splash Beverage Group's Chairman and CEO. "After a successful test run, Ralph's authorized all three SKU's of Pulpoloco white, rose and classic red. Ralph's already carries Splash's Copa di Vino varietals, which were added in early summer of 2021, and now all 3 Pulpoloco varietals. We believe this is a strong affirmation that consumers are catching on to the unique product lines that Splash distributes and bodes well for future expansion."

Ralph's Grocery is owned by The Kroger Company, one of the world's largest food retailers with 2750 grocery retail stores under a variety of banner names.

"AB One's coverage includes Southern California, and Ralph's confidence in them as an elite service provider in beverage distribution was a key element in our obtaining this authorization," Nistico said.

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