1933 Industries Inc. (TGIFF)

[BlueGreenPower]

**NEWS** 1933 Industries Announces Partnership Between Day One Beverages and USA Pickleball Association

"With the rapid emergence of the sport, we are excited to align Day One with such an amazing community of athletes and enthusiasts of the game. Day One is excited to introduce its efficacious & delicious line of CBD beverages with Pickleball athletes seeking post-match refreshment and recovery products," said Chris Clifford, Founder & CEO of Day One. "This is only just the beginning of our partnership with the Pickleball community. We are here to serve players around the country and look forward to releasing additional recovery products as our partnership expands," added Clifford.

"USA Pickleball is excited to be announcing this partnership with Day One Beverages, Inc., one of the fastest growing CBD brands in the nation," said Stu Upson, USA Pickleball CEO. "This partnership comes at an exciting time as the sport continues to grow at an exponential rate and more than 5 million players seek the best products to aid in their athletic performance to keep them healthy and active on the courts. We look forward to what's to come at both a recreational and competitive level with this partnership in 2022."

https://finance.yahoo.com/news/1933-industries-announces-partnership-between-113000622.html

Didn't realize Pickleball was such a popular sport until now. Five million players is a lot of beverage consumers to tap. A quick google finds athletes like Phil Mickelson and Michael Phelps play Pickleball. I'm guessing Day One will now be targeting Pickleball social media sites and tournament venues as an official sponsor. Looks like this new acquisition is off to a good start. Like :) glta

Golf World Reacts to Phil Mickelson Playing ‘Pickleball’ in Tom Brady’s Brand Apparel

https://www.essentiallysports.com/golf-news-golf-world-reacts-to-phil-mickelson-playing-pickleball-in-tom-bradys-brand-apparel/

https://usapickleball.org/