Apple Inc (AAPL)

[clearsailing]

APPLE 'AD' IT COMING -- CISCO TAKES IPHONE BATTLE TO THE NEXT LEVEL

New York Post Article - Ad in the New york Times? Is this real?



http://www.nypost.com/seven/02022007/business/apple_ad_it_coming_business_janet_whitman.htm

I didn't see this posted here.

February 2, 2007 -- Signaling it has no plans to give up its claim to the iPhone trademark, Cisco Systems came out with a full-page ad yesterday to promote its version of the handheld gadget.
The advertisement, which appeared in the New York Times, came three weeks after Cisco filed a lawsuit against Apple - whose own iPhone is set to debut in June - alleging trademark infringement.
Apple was due to respond to the suit earlier this week, but Cisco agreed to extend the deadline so both sides could try to reach an agreement.
The companies issued a joint statement on the ongoing talks that indicated Apple is willing to consider Cisco's demand that they would sell compatible products under the iPhone name.
The two tech giants have been squabbling over the trademark since Jan. 9, when Apple boss Steve Jobs unveiled the eagerly anticipated iPod-cellphone combo and dubbed it iPhone.
Cisco, which engaged in weeks of talks with Apple leading up to the launch, thought it had reached an agreement with the company that would allow them to share the iPhone moniker.
But Apple refused to sign off on the proposed contract, prompting the lawsuit from Cisco, which maintains it has owned the "iPhone" name since acquiring a company called Infogear in 2000.
Apple immediately called the suit "silly."
Apple's iPhone is a sleek portable gadget that lets users download music, watch TV, talk on the phone, take digital pictures, surf the Web and get e-mail.
Cisco, which has owned the iPhone name since 2000, launched a version of its iPhone, a cordless Internet-enabled phone by the gear maker's Linksys unit, a couple of months ago.
Apple may have good grounds to fight if the case goes to trial. "There seems to be a question about whether they were really making use of the trademark from the time they acquired it," said Andrew Baum, a lawyer with Darby & Darby in New York.