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Thursday, January 13, 2022 8:40:35 AM
While the below information is somewhat dated, I confirmed that subsequent reports find the same general results...they simply are not as clearly presented.
The main consumer blocks are still those between 25 & 65. These are the main groups advertisers want to reach. They make more money, are not on fixed (and thus limited) incomes, and they are still not brand committed (in some cases).
After age 75, "consumers" are basically dead in front of the TV.
And besides, your info is from 2016...6 years ago. If the Boomers are outspending Millennials for the next "5-10 years" as Visa research states, there is at maximum 4 more years of that prediction to go. Not a great business plan.
The "70 is the new 50" crowd may feel younger, but they don't have the incomes associated with how young they may feel.
https://www.bls.gov/opub/btn/volume-4/consumer-expenditures-vary-by-age.htm
Now who ya gonna believe...some money-grubbing corporation with an agenda or the Bureau of Labor Statistics?
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