Sorrento Therapeutics Inc (SRNE)

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Why is Sorrento hiring/hired a Senior Marketing Manager for COVISTIX?
"WHAT WE ARE LOOKING FOR:

The Senior Marketing Manager will assist and help develop the promotion efforts of the marketing department. Responsible for providing marketing collateral and managing the branding efforts to successfully commercialize Sorrento’s new product (COVISTIX™). This role has the potential to grow in responsibility and will require a hands-on approach to job duties.

COVISTIX is a highly sensitive rapid antigen test for detecting SARS-CoV-2 that has demonstrated superior sensitivity at low levels of virus detection.


WHAT YOU’LL DO:

Successfully plan and launch Covistix in Point Of Care (POC) and at-home markets.
Conduct market, positioning, and pricing research.
Advance launch strategies for different segments and develop Brand Book.
Develop compelling marketing collateral to support launch for POC and at-home market use.
Provide expertise and direction to cross functional teams utilizing a hands-on approach.
Identify, assess, and prioritize POC targets, manage key relationships, and put contracts in place for the first phase of launch.
Responsible for marketing budgets and performance reporting.
Responsible for ensuring the team follows all SOP’s (Doc Control, Promotional Review Committee, etc.).
Other duties as assigned...."