1) The product advertised has no real application explanation and as such just looks like a normal USB stick.(ie people don't realise what the product can do)
2) Assuming that someone is interested in it, as of yet there is no way to acquire the product.
3) The Keepsafe doesn't really need an explanation and is available now and would have been targeted at gun loving americans.
4) Most people don't continually refer back to an advert after they've dismissed it so therefore your theory of 35M impressions is flawed IMO.
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