Curtiss Motorcycle Company Inc (CMOT)

[JordanB]

LiveWire, Welcome To The Market!

With their announcement that they will go public, LiveWire (LVW) is set to become only the second electric motorcycle company in the US to do so.

Curtiss Motorcycle Co. CMOT is excited that LiveWire is following its lead in becoming a public company. The move will bring heavy spending towards increasing public awareness of, and ownership in, the most fun market of all - Light Electric Vehicles (LEVs).

The LEV market is poised for extraordinary growth. LiveWire’s entrance into the LEV market as a public company will drive awareness for the market as a whole. Throughout history, luxury kickstarts any new category, and the LEV sector will be no different. With LiveWire intending on competing in the mid-to-lower end of the market, Curtiss has the opportunity to exert total brand control over LEV Luxury. As Bernard Arnault, CEO of luxury conglomerate LVMH stated, “luxury goods are the only area in which it is possible to make luxury margins”.

While LiveWire will seek a 1x earnings valuation for its shareholders, Curtiss will seek a Ferrari-inspired 10x-15x earnings valuation, as a reflection of its luxury margins. This makes CMOT the clear buy and hold winner. LiveWire’s 1.7+ billion USD valuation indicates that CMOT is greatly undervalued.